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This book provides translations of the earliest Arabic
autobiography and the earliest theoretical explanation of the
psychic development and powers of an Islamic holy man (Saint,
Friend of God).
This book provides translations of the earliest Arabic
autobiography and the earliest theoretical explanation of the
psychic development and powers of an Islamic holy man (Saint,
Friend of God).
Die Markenidentitat als gestaltbares Fuhrungs- und
Managementkonzept auf der einen Seite und das Markenimage als
wahrgenommenes Akzeptanzkonzept auf der anderen Seite sind die
beiden Eckpfeiler des identitatsorientierten Markenverstandnisses,
das seit Mitte/Ende der 1990er Jahre als vorherrschend gilt. Sieben
Ansatze zur Erfassung und Beschreibung der Markenidentitat -
namentlich die von Aaker; Bates; Burmann; Esch; Henrion, Ludlow
& Schmidt; Kapferer sowie McKinsey - werden vorgestellt.
Anschliessend erfolgt eine vergleichende Bewertung der Ansatze
anhand von funf Kriterien. Im Fazit am Ende der Arbeit empfiehlt
der Autor ein modifiziertes Modell."
The Ocean of the Soul is one of the great works of the German
Orientalist Hellmut Ritter (1892-1971). It presents a comprehensive
analysis of the writings of the mystical Persian poet Farid al-Din
'At t ar who is thought to have died at an advanced age in April
1221 when the Mongols destroyed his home city of Nishapur in the
north-east of Iran. The book, which resulted from decades of
investigation of literary and historical sources, was first
published in 1955 and has since remained unsurpassed not only as
the definitive study of 'At t ar's world of ideas but as an
indispensable guide to understanding pre-modern Islamic literature
in general. Quoting at length from 'At t ar and other Islamic
sources, Ritter sketches an extraordinarily vivid portrait of the
Islamic attitude toward life, characteristic developments in pious
and ascetic circles, and, in conclusion, various dominant mystical
currents of thought and feeling. Special attention is given to a
wide range of views on love, love in all its manifestations,
including homosexuality and the commonplace sufi adoration of
good-looking youths. Ritter's approach is throughout based
onprecise philological interpretation of primary sources, several
of which he has himself made available in critical editions.
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