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Experiences are an important part of our lives and increasingly
represent a crucial topic to address for businesses and
professionals. This book focuses on designing, staging and managing
experiences within the context of the events, tourism and
hospitality industries. It also illustrates current and future
developments in these industries and wider society, with an
emphasis on sustainable development. The book offers an innovative
approach for successfully creating experiences for (potential)
customers that is based on combining insights and methods from the
world of design and the social sciences. Moreover, it shows how the
experience economy and sustainable development both reinforce one
another and create challenges that businesses and professionals can
address through this approach. Critical thinking questions,
practical examples and international case studies are integrated
throughout the text. Combining a design science and a social
sciences perspective in one inclusive hands-on approach to
designing, staging and managing experiences, this is essential
reading for all students of Events, Tourism and Hospitality
Management, but also related fields.
First textbook in the literature to treat sustainability as a
powerful concept to create optimal workplace experiences FM is a
growth area and this book pushes the boundaries to teach
sustainability in a new way Most other textbooks dedicated to this
topic focus on describing specific best practices or case studies,
that is simply not enough to take the next step in truly
integrating sustainability in the facility management industry.
This book seeks to do that.
First textbook in the literature to treat sustainability as a
powerful concept to create optimal workplace experiences FM is a
growth area and this book pushes the boundaries to teach
sustainability in a new way Most other textbooks dedicated to this
topic focus on describing specific best practices or case studies,
that is simply not enough to take the next step in truly
integrating sustainability in the facility management industry.
This book seeks to do that.
Experiences are an important part of our lives and increasingly
represent a crucial topic to address for businesses and
professionals. This book focuses on designing, staging and managing
experiences within the context of the events, tourism and
hospitality industries. It also illustrates current and future
developments in these industries and wider society, with an
emphasis on sustainable development. The book offers an innovative
approach for successfully creating experiences for (potential)
customers that is based on combining insights and methods from the
world of design and the social sciences. Moreover, it shows how the
experience economy and sustainable development both reinforce one
another and create challenges that businesses and professionals can
address through this approach. Critical thinking questions,
practical examples and international case studies are integrated
throughout the text. Combining a design science and a social
sciences perspective in one inclusive hands-on approach to
designing, staging and managing experiences, this is essential
reading for all students of Events, Tourism and Hospitality
Management, but also related fields.
To survive in today's complex economies, it is imperative for
companies to understand their consumers in terms of how and why
they like to use their products. Distinction based on quality no
longer provides competitive advantage. Imagineers use design
methods to create meaningful experiences that connect consumers to
brands, employees to companies and consumers to consumers. This
book explains the background of the need for experiences and then
focusses on how to design them. Bringing theory into practice for
students of tourism marketing, event planning and business, it
provides a window into the creative world of Imagineering.
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