Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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Sustainable Customer Experience Design - Co-creating Experiences in Events, Tourism and Hospitality (Hardcover)
Loot Price: R4,425
Discovery Miles 44 250
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Sustainable Customer Experience Design - Co-creating Experiences in Events, Tourism and Hospitality (Hardcover)
Expected to ship within 12 - 17 working days
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Experiences are an important part of our lives and increasingly
represent a crucial topic to address for businesses and
professionals. This book focuses on designing, staging and managing
experiences within the context of the events, tourism and
hospitality industries. It also illustrates current and future
developments in these industries and wider society, with an
emphasis on sustainable development. The book offers an innovative
approach for successfully creating experiences for (potential)
customers that is based on combining insights and methods from the
world of design and the social sciences. Moreover, it shows how the
experience economy and sustainable development both reinforce one
another and create challenges that businesses and professionals can
address through this approach. Critical thinking questions,
practical examples and international case studies are integrated
throughout the text. Combining a design science and a social
sciences perspective in one inclusive hands-on approach to
designing, staging and managing experiences, this is essential
reading for all students of Events, Tourism and Hospitality
Management, but also related fields.
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