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What does it mean to be human-centric? The Convergence is here. Each day the human race becomes more connected and interdependent. There is no longer a choice in the matter. There is no turning back. All aspects of human life are rapidly converging at an intersection of people, business, and environment. With potential for either a historic integration or catastrophic collision, leaders have two clear choices: remain committed to profits above all else; or shift to a human-centric approach that embraces this convergence. Author Deborah Westphal, a leader in future-focused strategy, leverages her experiences working with some of the world's most innovative business leaders, to show how the interests of people (as human beings, not customers), overlap with those of companies in ways never before seen. Convergence charts the path forward for those leaders particularly in business who seek to shift to a human-centric mental model. This approach addresses realities from our converging world not necessarily related to a company's business operations, often integrating a tangible response with a change in the company's core values. Simply put, to be human-centric prioritizes the success of people and redefines success for a company. "Westphal's Convergence is a call to action to create the future of humanity rather than stand by. Her words of wisdom and lessons shared cannot be more timely than in this very moment when humanity is in crisis. In the midst of COVID-19, environmental disaster, and ever accelerating technological change, Convergence makes the case for authentic leadership and challenges us to rethink our primary purposes of doing business: to serve humanity." - Diana Rau, Chief Experience Officer & Cofounder, twine.nyc | Forbes 30 Under 30
In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.
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