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What does it mean to be human-centric? The Convergence is here.
Each day the human race becomes more connected and interdependent.
There is no longer a choice in the matter. There is no turning
back. All aspects of human life are rapidly converging at an
intersection of people, business, and environment. With potential
for either a historic integration or catastrophic collision,
leaders have two clear choices: remain committed to profits above
all else; or shift to a human-centric approach that embraces this
convergence. Author Deborah Westphal, a leader in future-focused
strategy, leverages her experiences working with some of the
world's most innovative business leaders, to show how the interests
of people (as human beings, not customers), overlap with those of
companies in ways never before seen. Convergence charts the path
forward for those leaders particularly in business who seek to
shift to a human-centric mental model. This approach addresses
realities from our converging world not necessarily related to a
company's business operations, often integrating a tangible
response with a change in the company's core values. Simply put, to
be human-centric prioritizes the success of people and redefines
success for a company. "Westphal's Convergence is a call to action
to create the future of humanity rather than stand by. Her words of
wisdom and lessons shared cannot be more timely than in this very
moment when humanity is in crisis. In the midst of COVID-19,
environmental disaster, and ever accelerating technological change,
Convergence makes the case for authentic leadership and challenges
us to rethink our primary purposes of doing business: to serve
humanity." - Diana Rau, Chief Experience Officer & Cofounder,
twine.nyc | Forbes 30 Under 30
In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business.
When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.
In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every
management decision.
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