|
Showing 1 - 7 of
7 matches in All Departments
Health is a contested concept that has been defined in numerous
ways. The media is extremely powerful in promoting health beliefs
and in creating role models for contemporary people. The ways in
which health is defined or understood can have wide-ranging
implications and can have an impact on issues such as health
promotion or health literacy. Health presentation in the media has
a significant social impact because this type of message is
important in changing people's beliefs, attitudes and behaviours
relating to health and in promoting health-related knowledge among
the target audience. The present volume provides an
interdisciplinary and multicultural contemporary approach to the
controversial link between medicine and media. The authors that
have contributed to this volume analyse the media and medicine from
different perspectives and different countries (USA, UK, Portugal,
Turkey, Taiwan, Mexico, Estonia, Romania), thus offering a
re-positioning of the study of media and medicine. The new
perspectives offered by this volume will be of interest to any
health communication or media studies student or academic since
they bring to light new ideas, new methodologies and new results.
Media Events: A Critical Contemporary Approach proposes an
interdisciplinary and multicultural approach of Dayan and Katz's
theory of media events (1992) by applying it to contemporary
situations. The contributing authors come from a range of countries
(UK, USA, Mexico, Germany, Finland, Italy, Greece, Portugal,
Ukraine) and analyse the theory of media events from different
perspectives, incorporating social media and offering a
re-positioning of Dayan and Katz's theory of media events. By
bringing new perspectives into this field, the proposed volume is
an important contribution as it grounds the intervention and
rethinking of the theory into further empirical research. This
volume has the potential to function as a 'cross-generational' link
between one of the 'early classics' of media and communication
studies on the one hand and the present generation of researchers
on the other.
This book offers an interdisciplinary and multicultural approach to
fiction, reality, and narrativity applied to television series from
all over the world. Dissecting the almost invisible barrier between
fiction and reality in TV series from various perspectives, the
chapters cover a wide range of contemporary classics from the
post-network age. From "The X-Files" and "Desperate Housewives" to
"The Wire" and "Breaking Bad", the chapters sketch TV series'
development from the lowest form of mass entertainment to the
sophisticated vehicle of highbrow intertextuality on a global
scale. Also covering many international cases from Brazil, Serbia,
Romania, and Turkey and locating them in the global web of puzzle
narratives, the unique contributions draw connections between the
most diverse audiences and the way they receive modern storytelling
in a culturally globalised world. This timely volume is a great
resource for anyone interested in contemporary mass culture.
Media Events: A Critical Contemporary Approach proposes an
interdisciplinary and multicultural approach of Dayan and Katz's
theory of media events (1992) by applying it to contemporary
situations. The contributing authors come from a range of countries
(UK, USA, Mexico, Germany, Finland, Italy, Greece, Portugal,
Ukraine) and analyse the theory of media events from different
perspectives, incorporating social media and offering a
re-positioning of Dayan and Katz's theory of media events. By
bringing new perspectives into this field, the proposed volume is
an important contribution as it grounds the intervention and
rethinking of the theory into further empirical research. This
volume has the potential to function as a 'cross-generational' link
between one of the 'early classics' of media and communication
studies on the one hand and the present generation of researchers
on the other.
"Critical Reflections on Audience and Narrativity -- New
connections, New perspectives" offers an interdisciplinary and
multicultural approach to fiction, reality, and narrativity applied
to television series from all over the world. Dissecting the almost
invisible barrier between fiction and reality in TV series from
various perspectives, the chapters cover a wide range of
contemporary classics from the post-network age. From "The X-Files"
and "Desperate Housewives" to "The Wire" and "Breaking Bad," the
chapters sketch TV series' development from the lowest form of mass
entertainment to the sophisticated vehicle of highbrow
intertextuality on a global scale.Also covering many international
cases from Brazil, Serbia, Romania, and Turkey and locating them in
the global web of puzzle narratives, the unique contributions draw
connections between the most diverse audiences and the way they
receive modern storytelling in a culturally globalized world. This
timely volume is a great resource for anyone interested in
contemporary mass culture.
Media events have been described as broadcasts that involve an
engaged audience viewing the same event simultaneously; though this
definition is still relevant, the way media outlets interact with
and react to their audiences has greatly changed. This is in part
due to the emergence of social media platforms which allow a
participatory audience, something that genre-specific television
channels now rely on. Because these genre-specific, 24-hour
channels seek to hook viewers with hyperbolic presentation and the
illusion of large media events, the original definition must be
adapted. Global Perspectives on Media Events in Contemporary
Society seeks to re-define the role of the media in relaying
information about current events within a modern context.
Determining what constitutes as and the proper presentation of a
media event is of great importance given the ubiquity of media
consumption. This book approaches the topic from historical,
ceremonial, and globally cultural perspectives while addressing
news, sports, and other significant current events. It is a vital
resource for students and teachers of communication, media, and
journalism, professionals in the media industry, policy makers, and
sociologists.
The present volume fills in a gap in the emerging field of media
and health by including micro and macro-level oriented approaches
of health and communication, based on multiple methodologies. The
authors analyze the media and medicine from different perspectives.
Interesting and revealing results emerge, which contribute to the
re-evaluation of health communication and health literacy theories.
Moreover, even if contributors to this book come from different
countries (USA, UK, Poland, France, Australia, Romania) they
somehow manage to reach a common language in their studies,
offering a re-positioning of the debates on the link between media
and medicine. The new perspectives offered are of interest to any
health communication or media studies scholar because they bring to
light new ideas, new methodologies and results that could be
further developed. At the same time, the volume allows readers to
explore these unique insights and to easily digest the content and
acknowledge the impact of media on health and healthcare.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Gloria
Sam Smith
CD
R238
R185
Discovery Miles 1 850
Rio 2
Jesse Eisenberg, Anne Hathaway, …
Blu-ray disc
(1)
R76
Discovery Miles 760
|