This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. 'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be. Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before. The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooks This book is accompanied by the following online resources: For students Video tutorials covering SPSS, Nvivo, R, and Stata. Self-test multiple choice questions with answer feedback Research project guide Video interviews with students and lecturers Links to additional resources (articles, data repositories, and third-party guides) Guide to using Excel in data analysis Flashcard glossary For lecturers PowerPoint presentations Additional case studies Discussion questions Lecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips) Test bank containing multiple choice questions Figures from the text

The gold standard textbook in business research - trusted, comprehensive, supportive.

Highly comprehensive and exceptionally well-written, this book provides a complete and clear guide to the process of conducting business research. The only business research book to use interviews with real students to provide invaluable insights and advice on potential pitfalls to avoid, and successful strategies to emulate, when undertaking a research project.

Examples from various business functions including marketing, strategy, and human resource management clearly show the relevance of business research to the real world.

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