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Business Research Methods (Paperback, 6th Revised edition)
Loot Price: R1,806
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Business Research Methods (Paperback, 6th Revised edition)
Expected to ship within 9 - 15 working days
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This extremely popular text is the complete introduction to doing
business research and is the ideal guide for students embarking on
a research project. The authors have extensively revised this sixth
edition to make it the most engaging and relevant text available.
New chapters on quantitative methods and visual research offer
extensive coverage of these areas and even greater practical
support in applying these techniques, while cutting-edge material
on inclusivity and bias in research, feminist perspectives, and
decolonial and indigenous research is also introduced. 'Student
experience' features provide practical tips, presenting personal
insights and advice from fellow students to help you avoid common
mistakes and follow others' successful strategies when undertaking
your own research project. For the sixth edition, the 'Research in
Focus' features provide a greater global range of examples,
including new case studies from China, Denmark, Germany, Spain, and
India, all of which demonstrate how fascinating and essential
research can be. Above all else, the book places strong emphasis on
those challenges faced most frequently by students, such as
choosing a research question, planning a project, and writing it
up. Presenting essential topics in a concise way, Business Research
Methods will provide you with key information without becoming
overwhelming: it is now even clearer, more focused, and more
relevant than ever before. The e-book offers a mobile experience
and convenient access: www.oxfordtextbooks.co.uk/ebooks This book
is accompanied by the following online resources: For students
Video tutorials covering SPSS, Nvivo, R, and Stata. Self-test
multiple choice questions with answer feedback Research project
guide Video interviews with students and lecturers Links to
additional resources (articles, data repositories, and third-party
guides) Guide to using Excel in data analysis Flashcard glossary
For lecturers PowerPoint presentations Additional case studies
Discussion questions Lecturer's guide (includes suggested lecture
outlines, problem-spotting, and practical teaching tips) Test bank
containing multiple choice questions Figures from the text
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