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Brand Delusions delivers a unique, entertaining and enlightening
exposition of what Brands truly are - well beyond traditional
marketing driven definitions. The book masterfully weaves
real-life, relevant messages throughout this engaging, fictional
story about corporate life and the journey of self discovery taken
by a group of quirky, complex characters that all of us will relate
to in some way. A page-turner filled with practical lessons that
everyone - teachers, students, executives, entrepreneurs,
employees, and others in all walks of life - can put to use to
improve their cultures, their relationships and their lives.
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