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1959 (Hardcover): Randall Bjoerk 1959 (Hardcover)
Randall Bjoerk
R582 Discovery Miles 5 820 Ships in 12 - 17 working days
Understanding Entrepreneurship (Paperback, New Ed): Bjoern Bjerke Understanding Entrepreneurship (Paperback, New Ed)
Bjoern Bjerke
R1,074 Discovery Miles 10 740 Ships in 12 - 17 working days

This fascinating and original textbook - an excellent introductory text for both graduate and undergraduate students - attempts to enhance and advance our understanding of entrepreneurship. In this intriguing book, Bjorn Bjerke contends that entrepreneurship cannot, to any great extent, be planned in advance. He goes as far as to suggest that planning could be against the very essence of entrepreneurship. The book explains that entrepreneurship is about courage rather than willpower, is to be venturesome and undertaking whilst experimenting, networking and pushing oneself forward, and concerns exploiting mistakes as essential learning curves. The importance of the entrepreneur as a human being is strongly expressed, as is the idea that entrepreneurship is closer to art and aesthetics than science and mathematics. Language, argues the author, plays a decisive role and philosophy provides a solid basis when we try to come to grips with the nature of entrepreneurship. Finally, and perhaps most importantly, Bjorn Bjerke asserts that all these points alert us to one simple fact: it is not possible to define a 'typical' entrepreneur or to present a model method of operating and supporting an entrepreneurial venture. Understanding Entrepreneurship is a truly remarkable textbook that will provide an absorbing and illuminating read for all those - academics, students and practitioners alike - with an interest in entrepreneurship.

Time-Inconsistent Control Theory with Finance Applications (Hardcover, 1st ed. 2021): Tomas Bjoerk, Mariana Khapko, Agatha... Time-Inconsistent Control Theory with Finance Applications (Hardcover, 1st ed. 2021)
Tomas Bjoerk, Mariana Khapko, Agatha Murgoci
R3,553 Discovery Miles 35 530 Ships in 10 - 15 working days

This book is devoted to problems of stochastic control and stopping that are time inconsistent in the sense that they do not admit a Bellman optimality principle. These problems are cast in a game-theoretic framework, with the focus on subgame-perfect Nash equilibrium strategies. The general theory is illustrated with a number of finance applications.In dynamic choice problems, time inconsistency is the rule rather than the exception. Indeed, as Robert H. Strotz pointed out in his seminal 1955 paper, relaxing the widely used ad hoc assumption of exponential discounting gives rise to time inconsistency. Other famous examples of time inconsistency include mean-variance portfolio choice and prospect theory in a dynamic context. For such models, the very concept of optimality becomes problematic, as the decision maker's preferences change over time in a temporally inconsistent way. In this book, a time-inconsistent problem is viewed as a non-cooperative game between the agent's current and future selves, with the objective of finding intrapersonal equilibria in the game-theoretic sense. A range of finance applications are provided, including problems with non-exponential discounting, mean-variance objective, time-inconsistent linear quadratic regulator, probability distortion, and market equilibrium with time-inconsistent preferences. Time-Inconsistent Control Theory with Finance Applications offers the first comprehensive treatment of time-inconsistent control and stopping problems, in both continuous and discrete time, and in the context of finance applications. Intended for researchers and graduate students in the fields of finance and economics, it includes a review of the standard time-consistent results, bibliographical notes, as well as detailed examples showcasing time inconsistency problems. For the reader unacquainted with standard arbitrage theory, an appendix provides a toolbox of material needed for the book.

Territory, State and Nation - The Geopolitics of Rudolf Kjellen (Hardcover): Ragnar Bjoerk, Thomas Lunden Territory, State and Nation - The Geopolitics of Rudolf Kjellen (Hardcover)
Ragnar Bjoerk, Thomas Lunden
R2,673 Discovery Miles 26 730 Ships in 12 - 17 working days

Rudolf Kjellen, regularly referred to as "the father of geopolitics," developed in the first decade of the twentieth century an analytical model for calculating the capabilities of great-power states and promoting their interests in the international arena. It was an ambitious intellectual project that sought to bring politics into the sphere of social science. Bringing together experts on Kjellen from across the disciplines, Territory, State and Nation explores the century-long international impact, analytical model, and historical theories of a figure immensely influential in his time who is curiously little-known today.

Geographies of Growth - Innovations, Networks and Collaborations (Hardcover): Charlie Karlsson, Martin Andersson, Lina Bjerke Geographies of Growth - Innovations, Networks and Collaborations (Hardcover)
Charlie Karlsson, Martin Andersson, Lina Bjerke
R4,270 Discovery Miles 42 700 Ships in 12 - 17 working days

Today we can observe an increasing spatial divide as some large urban regions and many more medium-sized and small regions face growing problems such as decreasing labour demand, increasing unemployment and an ageing population. In view of these trends, this book offers a better understanding of the general characteristics and specific drivers of the geographies of growth. It shows how these may vary in different spatial contexts, how hurdles and barriers to growth in different types of regions can be dealt with, how and to what extent resources in different areas can develop, and how the potential of these resources to stimulate growth can be realized. This book presents a collection of chapters, divided into four main perspectives, that together deal with these issues. The expert contributions provide numerous different perspectives on a new regional divide as well as exploring the inter-regional accessibility to human capital and its affects on productivity on both sides of the border. The book also investigates the speed of convergence and the fact that, when incorporating structural change, it is often quicker at the regional level compared to both the country and industry level. Other topics covered include institutional foundations and their influence on local social acceptance of entrepreneurship, the role of global value chains on bilateral trade and the determinants of cross-border innovation cooperation focusing on partner selection and location. Students, researchers and scholars will find this an important resource that fills numerous knowledge gaps and opens new avenues for research. It will also appeal to consultants, practitioners and planners at the international, regional and local level. Contributors include: C. Alfken, M. Andersson, T. Arvemo, L. Bjerke, A.P. Cornett, N. de Vries, S. Fredina, H. Goldstein, U. Grasjoe, K.E. Heynes, R.E. Hjaltadottir, V. Jienwatcharamongkhol, B. Johansson, M. Jogmark, C. Karlsson, T. Makkonen, A. Naveed, K. Nystroem, J. Parajuli, V. Peer, A. Risselada, V. Schutjens, S. Sedlacek, N.K. Sorensen, T.-A. Stone, S. Tavassol, I. Viklund Ros, P. Warda

Business Leadership and Culture - National Management Styles in the Global Economy (Paperback, New edition): Bjoern Bjerke Business Leadership and Culture - National Management Styles in the Global Economy (Paperback, New edition)
Bjoern Bjerke
R1,064 Discovery Miles 10 640 Ships in 12 - 17 working days

How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, Japanese and Scandinavian - and how they reveal themselves in business practice. The author begins by introducing the concept of culture and why it is important, addressing issues such as values, beliefs and assumptions and the consequences of these. Bjorn Bjerke then goes on to address corporate culture and business strategy as well as some myths associated with national cultures. Looking at the five specific cultures he addresses cultural themes and presents a typified picture of the business leader in each of these. He concludes that there are five different capitalist systems governing these cultures, and that the business leader plays a different role in each. Extending this discussion, the author questions whether the culture-free business leader exists and, if so, what the characteristics of such a person might be. Business Leadership and Culture will enlighten students, scholars and business people about the consequences of culture for international business and management.

A History of the International Movement of Journalists - Professionalism Versus Politics (Hardcover, 1st ed. 2016): Kaarle... A History of the International Movement of Journalists - Professionalism Versus Politics (Hardcover, 1st ed. 2016)
Kaarle Nordenstreng, Ulf Jonas Bjoerk, Frank Beyersdorf, Svennik Hoyer, Epp Lauk; Foreword by …
R1,476 Discovery Miles 14 760 Ships in 10 - 15 working days

This study presents a general history of how journalism as an emerging profession became internationally organized over the past one hundred and twenty years, seen mainly through the associations founded to promote the interests of journalists around the world.

Heidegger's Black Notebooks and the Future of Theology (Hardcover, 1st ed. 2017): Marten Bjoerk, Jayne Svenungsson Heidegger's Black Notebooks and the Future of Theology (Hardcover, 1st ed. 2017)
Marten Bjoerk, Jayne Svenungsson
R4,265 Discovery Miles 42 650 Ships in 12 - 17 working days

This book probes the relationship between Martin Heidegger and theology in light of the discovery of his Black Notebooks, which reveal that his privately held Antisemitism and anti-Christian sentiments were profoundly intertwined with his philosophical ideas. Heidegger himself was deeply influenced by both Catholic and Protestant theology. This prompts the question as to what extent Christian anti-Jewish motifs shaped Heidegger's own thinking in the first place. A second question concerns modern theology's intellectual indebtedness to Heidegger. In this volume, an array of renowned Heidegger scholars - both philosophers and theologians -investigate Heidegger's animosity toward the biblical legacy in both its Jewish and Christian interpretations, and what it means for the future task and identity of theology.

Climate Change Temporalities - Explorations in Vernacular, Popular, and Scientific Discourse (Paperback): Kyrre Kverndokk,... Climate Change Temporalities - Explorations in Vernacular, Popular, and Scientific Discourse (Paperback)
Kyrre Kverndokk, Marit Ruge Bjaerke, Anne Eriksen
R1,209 Discovery Miles 12 090 Ships in 12 - 17 working days

Climate Change Temporalities explores how various timescales, timespans, intervals, rhythms, cycles, and changes in acceleration are at play in climate change discourses. It argues that nuanced, detailed, and specific understandings and concepts are required to handle the challenges of a climatically changed world, politically and socially as well as scientifically. Rather than reflecting abstractly on theories of temporality, this edited collection explores a variety of timescales and temporalities from narratives, experience, popular culture, and everyday life in addition to science and history - and the entanglements between them. The chapters are clustered into three main sections, exploring a range of genres, such as questionnaires, interviews, magazines, news media, television series, aquariums, and popular science books to critically examine how and where climate change understandings are formed. The book also includes chapters historising notions of climate and temporality by exploring scientific debates and practices. Climate Change Temporalities will be of great interest to students and scholars of humanistic climate change research, environmental humanities, studies of temporality and historicity, cultural studies, cultural history, and popular culture.

The Literary Notebooks of Thomas Hardy - Volume 1 (Hardcover): Thomas Hardy, Lennart A Bjoerk The Literary Notebooks of Thomas Hardy - Volume 1 (Hardcover)
Thomas Hardy, Lennart A Bjoerk
R4,280 Discovery Miles 42 800 Ships in 12 - 17 working days

Preface - Critical Introduction - Textual Introduction - Editorial Symbols - Literary Notes 1 - Notes - Index

Letters from M/M (Paris) (Hardcover): Paul McNeil Letters from M/M (Paris) (Hardcover)
Paul McNeil; Foreword by Bjoerk
R1,169 Discovery Miles 11 690 Ships in 12 - 17 working days

A fabulous typographic exploration of the letter forms and typography of one of Europe's leading design studios. Letters from M/M (Paris) is a comprehensive study of the typefaces produced by Michael Amzalag and Mathias Augustyniak since they founded their influential art and design practice, M/M (Paris). For the first time, ninety of the designers' typefaces are catalogued chronologically in a three-part volume, comprising the history of their development; exclusive type specimens; and detailed illustrations of projects in which they appear. With a foreword by Bjoerk - whose collaboration with M/M spans over two decades - this encyclopaedic volume traces the distinctive and integral nature of type, lettering and signs in the work of M/M, from one-off artistic commissions to fashion branding and their long-lasting collaborations with musicians and theatres. This complete typographic collection is the perfect companion to the two-volume monograph M to M of M/M (Paris), and will appeal not only to graphic designers, historians and students, but to anyone interested in art and visual culture.

About Entrepreneurship (Paperback): Bjoern Bjerke About Entrepreneurship (Paperback)
Bjoern Bjerke
R1,277 Discovery Miles 12 770 Ships in 12 - 17 working days

This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on upper-level entrepreneurship courses.Bjoern Bjerke covers all kinds of aspects of entrepreneurship including the history of the subject, our modern entrepreneurial society, local community development, entrepreneurship in different national cultures and women as entrepreneurs. He addresses some theoretical developments, and considers a narrow and a broad view of entrepreneurship, rational and natural entrepreneurial start-ups and entrepreneurship in space and place. At the end of every chapter, there are numerous 'Think' questions and a practice case, which may be useful when studying the subject alone or when teaching it. There are online resources for teachers to support the text. Contents: Introduction: A Book About, for or in Entrepreneurship? 1. The History of Entrepreneurship as an Academic Subject 2. Our Society During the Twenty-first Century 3. All These Preneurs 4. Business Entrepreneurship: The Narrow View 5. Business Entrepreneurship: The Broad View 6. Social Entrepreneurship 7. Entrepreneurship and Local Development 8. Start-ups of Entrepreneurial Activities 9. Women as Entrepreneurs 10. Entrepreneurial Activities in Different National Cultures 11. Some Philosophical and Theoretical Foundations References Index

How To Live Icelandic (Hardcover): Nina Bjoerk Jonsdottir, Edda Magnus How To Live Icelandic (Hardcover)
Nina Bjoerk Jonsdottir, Edda Magnus; Photographs by Gunnar Freyr Gunnarsson
R447 R403 Discovery Miles 4 030 Save R44 (10%) Ships in 12 - 17 working days

This ultimate guide to one of the world's most beautiful and fascinating island nations is packed with travel tips, cultural and historical facts, and insights from Icelanders into how we can all make our lives a little more Icelandic. Known as 'The Land of Fire and Ice', Iceland is a country of contrasts, from the enormous glaciers to the active volcanoes, the summer midnight sun to the briefest of winter days, the ancient language to the modern technological innovations. This is a nation with a rich and diverse culture as unique as its stunning landscapes. How to Live Icelandic is the ultimate insider's guide to this northerly nation. You may have already tried skyr for breakfast and listened to Sigur Ros on your daily commute, but how much do you know about the real Iceland; the locals' take on this one-of-a-kind island? Icelanders Nina Bjoerk Jonsdottir and Edda Magnus have put together the highlights of Icelandic music, literature, cultural attitudes, food traditions and celebrations so the rest of the world can benefit from the special blend of old Norse wisdom with liberal modern attitudes. This beautiful book is full of inspiration and insight into this progressive and peaceful nation that has freedom, community and equality at its core, revealing why Iceland remains one of the happiest countries in the world. From the How To Live... series of insightful guides to some of the most intriguing cultures and locations on the planet, other books available include How To Live Japanese, How To Live Korean and How to Live North.

Analytic D-Modules and Applications (Hardcover, 1993 ed.): Jan-Erik Bjoerk Analytic D-Modules and Applications (Hardcover, 1993 ed.)
Jan-Erik Bjoerk
R3,751 Discovery Miles 37 510 Ships in 12 - 17 working days

'Et moi, ..., si favait su comment eo reveoir. je One service mathematics has rendered the n'y serais point all6.' human race. It has put common sense back Jules Verne where it belongs, on the topmost shelf next to the dusty canister labelled 'discarded nonsense'. Tbe series is divergent; therefore we may be EricT. Bell ajle to do something with it O. Heaviside Mathematics is a tool for thought. A highly necessary tool in a world where both feedback and nonlineari tL es abound. Similarly, all kinds of parts of mathematics serve as tools for other parts and for other sci ences. Applying a simple rewriting rule to the quote on the right above one finds such statements as: 'One ser vice topology has rendered mathematical physics .. .'; 'One service logic has rendered computer science . .'; 'One service category theory has rendered mathematics .. .'. All arguably true. And all statements obtainable this way form part of the raison d' etre of this series."

Heparin and Related Polysaccharides (Hardcover, 1992 ed.): David A. Lane, I. Bjoerk, Ulf Lindahl Heparin and Related Polysaccharides (Hardcover, 1992 ed.)
David A. Lane, I. Bjoerk, Ulf Lindahl
R5,651 Discovery Miles 56 510 Ships in 10 - 15 working days

This volume is a record of a meeting entitled "Heparin and Related Polysaccharides" that was held at the Biomedical Center, Uppsala, Sweden between 1-6 September 1991. The meeting was hosted by U. Lindahl, L. Kjellen and I. Bjork, who were helped in their preparations by a scientific advisory panel that included U. Abildgaard, B. Casu, E. Holmer and D. Lane. Altogether, 230 participants from 18 countries attended the meeting, and most were present to be included in a photograph, which is to be found at the end of this volume. The selection of presentations for inclusion in the Symposia of the meeting was made on the basis of the known high quality of the work of the individuals or groups involved. This, we believe, is reflected in the contents of the enclosed articles, which collectively give a comprehensive overview of the present state of knowledge of heparin and related compounds. Some of the areas covered are evolving or controversial and the views expressed in each article should be regarded as those of the author(s). The authors have taken various amounts of care to define all their abbreviations and some familiarity with the different forms of nomenclature used in the fields of polysaccharide chemistry and of the coagulation proteinases and their inhibitors will assist the reader.

Teaching Academic Writing in European Higher Education (Hardcover, 2003 ed.): Lennart Bjoerk, Gerd Brauer, L Rienecker, Peter... Teaching Academic Writing in European Higher Education (Hardcover, 2003 ed.)
Lennart Bjoerk, Gerd Brauer, L Rienecker, Peter Stray Joergensen
R2,925 Discovery Miles 29 250 Ships in 10 - 15 working days

This volume describes in detail teaching philosophies, curricular structures, research approaches and organizational models used in European countries. It offers concrete teaching strategies and examples: from individual tutorials to large classes, from face-to-face to web-based teaching, and addresses educational and cultural differences between writing instruction in Europe and the US.

Climate Change Temporalities - Explorations in Vernacular, Popular, and Scientific Discourse (Hardcover): Kyrre Kverndokk,... Climate Change Temporalities - Explorations in Vernacular, Popular, and Scientific Discourse (Hardcover)
Kyrre Kverndokk, Marit Ruge Bjaerke, Anne Eriksen
R3,883 Discovery Miles 38 830 Ships in 12 - 17 working days

Climate Change Temporalities explores how various timescales, timespans, intervals, rhythms, cycles, and changes in acceleration are at play in climate change discourses. It argues that nuanced, detailed, and specific understandings and concepts are required to handle the challenges of a climatically changed world, politically and socially as well as scientifically. Rather than reflecting abstractly on theories of temporality, this edited collection explores a variety of timescales and temporalities from narratives, experience, popular culture, and everyday life in addition to science and history - and the entanglements between them. The chapters are clustered into three main sections, exploring a range of genres, such as questionnaires, interviews, magazines, news media, television series, aquariums, and popular science books to critically examine how and where climate change understandings are formed. The book also includes chapters historising notions of climate and temporality by exploring scientific debates and practices. Climate Change Temporalities will be of great interest to students and scholars of humanistic climate change research, environmental humanities, studies of temporality and historicity, cultural studies, cultural history, and popular culture.

About Entrepreneurship (Hardcover): Bjoern Bjerke About Entrepreneurship (Hardcover)
Bjoern Bjerke
R3,295 Discovery Miles 32 950 Ships in 12 - 17 working days

This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on upper-level entrepreneurship courses.Bjoern Bjerke covers all kinds of aspects of entrepreneurship including the history of the subject, our modern entrepreneurial society, local community development, entrepreneurship in different national cultures and women as entrepreneurs. He addresses some theoretical developments, and considers a narrow and a broad view of entrepreneurship, rational and natural entrepreneurial start-ups and entrepreneurship in space and place. At the end of every chapter, there are numerous 'Think' questions and a practice case, which may be useful when studying the subject alone or when teaching it. There are online resources for teachers to support the text. Contents: Introduction: A Book About, for or in Entrepreneurship? 1. The History of Entrepreneurship as an Academic Subject 2. Our Society During the Twenty-first Century 3. All These Preneurs 4. Business Entrepreneurship: The Narrow View 5. Business Entrepreneurship: The Broad View 6. Social Entrepreneurship 7. Entrepreneurship and Local Development 8. Start-ups of Entrepreneurial Activities 9. Women as Entrepreneurs 10. Entrepreneurial Activities in Different National Cultures 11. Some Philosophical and Theoretical Foundations References Index

Alternative Marketing Approaches for Entrepreneurs (Paperback): Bjoern Bjerke Alternative Marketing Approaches for Entrepreneurs (Paperback)
Bjoern Bjerke
R1,049 Discovery Miles 10 490 Ships in 12 - 17 working days

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online platforms, influence new ways of linking the formal and informal economies together. Building on fundamental theories of science and methodological issues, Bjerke creates useful theoretical conceptions that can develop a greater connection between practice and research. He argues that as entrepreneurial activity is more accessible than ever it needs a fresh approach to include customers as co-creators and co-extractors of market value. An excellent book for exploring alternative marketing, students and researchers in marketing, social entrepreneurship and wider business and management studies will gain a greater understanding of what it means to be a marketer, customer and user.

Social Entrepreneurship - To Act as if and Make a Difference (Hardcover): Bjoern Bjerke, Mathias Karlsson Social Entrepreneurship - To Act as if and Make a Difference (Hardcover)
Bjoern Bjerke, Mathias Karlsson
R2,699 Discovery Miles 26 990 Ships in 12 - 17 working days

A timely contribution to social entrepreneurship research from a Scandinavian view. Taking entrepreneurship as creative action in society as a whole, the authors counter widely held perceptions of (social) entrepreneurship: it is not an elite phenomenon but a form of action that we all engage in from time to time; it is not about system-changing disruptions but generally about small but real improvements in everyday life; it is not about autonomous action but about realizing freedom potential in societies where knowledge and learning have become essential for civic action.' - Rafael Ziegler, University of Greifswald, Germany'This book offers an innovative, theory-driven account of social entrepreneurship that is located in new thinking around the constructs of community and 'public' entrepreneurship. Bjerke and Karlsson draw on a wide range of sources to offer useful new insights and analyses of this emerging sector and contribute a variety of useful and challenging new models of the relationship between society, innovation, and politics. All in all, this represents a valuable addition to the growing theoretical literature on social innovation and entrepreneurship.' - Alex Nicholls, University of Oxford, UK This informative book examines some social entrepreneurs in practice in several countries whilst concentrating on entrepreneurs in the third sector. The authors call them citizen entrepreneurs. Such people are not only becoming more common but also more necessary in the world of today. Entrepreneurs are seen as people who aim 'to act as if and make a difference', that is, who act out of the ordinary and come up with noticeable solutions to various problems without being restricted by existing resources or possibilities. This book applies these criteria to citizen entrepreneurs, focusing on public entrepreneurs operating in public places. The authors conduct in-depth case studies to examine these public entrepreneurs thoroughly and offer some theoretical reflections on social entrepreneurship. Students and researchers studying social entrepreneurship will find this book of great interest. Social entrepreneurs and practitioners would also benefit considerably from this enriching resource.

(De)Mobilizing the Entrepreneurship Discourse - Exploring Entrepreneurial Thinking and Action (Hardcover): Frederic Bill,... (De)Mobilizing the Entrepreneurship Discourse - Exploring Entrepreneurial Thinking and Action (Hardcover)
Frederic Bill, Bjoern Bjerke, Anders W Johansson
R3,007 Discovery Miles 30 070 Ships in 12 - 17 working days

This unique and fascinating book takes a critical look at aspects of the prevalent entrepreneurship discourse and presents several substantive new theories, prescribing what should be abandoned (demobilization) and what should be adopted or given a more central position (mobilization).The contributors contend that entrepreneurship is not only an economic matter; that it is not a predominantly male-gender issue; and that it is not only done by heroes or extraordinary efforts but rather that it is as much a matter of ordinary, routine activities. They conclude that the entrepreneurship literature could greatly benefit from including the concepts of space and place, that resistance to it is an important aspect of its success, and that it is just as much about imitation as about creativity. Finally, they address the issue that what should be demobilized or mobilized in the entrepreneurship discourse might actually be the wrong question, since entrepreneurship is arguably a way of life.At the cutting edge of entrepreneurship research, this thought-provoking book will prove a stimulating read for entrepreneurship academics, students and researchers in the fields of entrepreneurship and business and management.

Business Leadership and Culture - National Management Styles in the Global Economy (Hardcover): Bjoern Bjerke Business Leadership and Culture - National Management Styles in the Global Economy (Hardcover)
Bjoern Bjerke
R3,326 Discovery Miles 33 260 Ships in 12 - 17 working days

How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, Japanese and Scandinavian - and how they reveal themselves in business practice. The author begins by introducing the concept of culture and why it is important, addressing issues such as values, beliefs and assumptions and the consequences of these. Bjorn Bjerke then goes on to address corporate culture and business strategy as well as some myths associated with national cultures. Looking at the five specific cultures he addresses cultural themes and presents a typified picture of the business leader in each of these. He concludes that there are five different capitalist systems governing these cultures, and that the business leader plays a different role in each. Extending this discussion, the author questions whether the culture-free business leader exists and, if so, what the characteristics of such a person might be. Business Leadership and Culture will enlighten students, scholars and business people about the consequences of culture for international business and management.

Entrepreneurial Marketing - The Growth of Small Firms in the New Economic Era (Paperback): Bjoern Bjerke, Claes M. Hultman Entrepreneurial Marketing - The Growth of Small Firms in the New Economic Era (Paperback)
Bjoern Bjerke, Claes M. Hultman
R1,240 Discovery Miles 12 400 Ships in 12 - 17 working days

Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this book, the authors explain the substantial role of marketing in the success of small firms which have emerged in the new business environment of the past 10 to 15 years. Entrepreneurial marketing is especially important for small, developing firms which have to consider emerging business and market trends, and so a model is presented specifically tailored to the needs of expanding entrepreneurial ventures. The authors also critically analyse the extent to which mainstream marketing and entrepreneurship theory are useful in entrepreneurial marketing. They argue that to be fully effective, marketing must be viewed from a broad perspective and as a value-creating process. In order to understand the dynamic pattern of growth of small entrepreneurial ventures, they emphasise the importance of making a clear distinction between: * managerial growth and entrepreneurial growth * entrepreneurship, management and leadership * transactional marketing, relationship marketing and complex combinations * focal organisations and virtual organisations * explorative learning and exploitative learning * value configurations and value chains. This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed in the new economic era.

Alternative Marketing Approaches for Entrepreneurs (Hardcover): Bjoern Bjerke Alternative Marketing Approaches for Entrepreneurs (Hardcover)
Bjoern Bjerke
R3,160 Discovery Miles 31 600 Ships in 12 - 17 working days

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online platforms, influence new ways of linking the formal and informal economies together. Building on fundamental theories of science and methodological issues, Bjerke creates useful theoretical conceptions that can develop a greater connection between practice and research. He argues that as entrepreneurial activity is more accessible than ever it needs a fresh approach to include customers as co-creators and co-extractors of market value. An excellent book for exploring alternative marketing, students and researchers in marketing, social entrepreneurship and wider business and management studies will gain a greater understanding of what it means to be a marketer, customer and user.

The Politics of Immortality in Rosenzweig, Barth and Goldberg - Theology and Resistance Between 1914-1945 (Hardcover): Marten... The Politics of Immortality in Rosenzweig, Barth and Goldberg - Theology and Resistance Between 1914-1945 (Hardcover)
Marten Bjoerk
R2,956 Discovery Miles 29 560 Ships in 9 - 15 working days

Highlighting the central importance of theological configurations of immortality and eternal life from 1914-1945, Marten Bjoerk explores the key writings of Franz Rosenzweig, Karl Barth and Oskar Goldberg to situate their ideas in relation to the political turmoil of the period, including the rise of social Darwinism, nationalism and fascism. The conversations happening among Christian and Jewish theologians and philosophers on the nature of immortality and eternal life during the period constitute what Bjoerk calls a 'politics of immortality'. The speculative question of eternal life became a way to address the meaning of 'a good life' in a period when millions of lives were lost to war, camps and prisons. This book shows how theology was related to central political concepts and ideas of the era, revealing how the question of immortality pursued by Rosenzweig, Barth and Goldberg became a way to resist the reduction of life to race, blood and soil. By situating the exact political consequences of theological and metaphysical theories of immortality and eternal life, Bjoerk's discussion of Rosenzweig, Barth and Goldberg confronts the perennial question on the relation between life and death and exposes the important connections between political theology and philosophical posthumanism.

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