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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Understanding Entrepreneurship (Paperback, New Ed)
Loot Price: R1,218
Discovery Miles 12 180
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Understanding Entrepreneurship (Paperback, New Ed)
Expected to ship within 12 - 17 working days
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This fascinating and original textbook - an excellent introductory
text for both graduate and undergraduate students - attempts to
enhance and advance our understanding of entrepreneurship. In this
intriguing book, Bjorn Bjerke contends that entrepreneurship
cannot, to any great extent, be planned in advance. He goes as far
as to suggest that planning could be against the very essence of
entrepreneurship. The book explains that entrepreneurship is about
courage rather than willpower, is to be venturesome and undertaking
whilst experimenting, networking and pushing oneself forward, and
concerns exploiting mistakes as essential learning curves. The
importance of the entrepreneur as a human being is strongly
expressed, as is the idea that entrepreneurship is closer to art
and aesthetics than science and mathematics. Language, argues the
author, plays a decisive role and philosophy provides a solid basis
when we try to come to grips with the nature of entrepreneurship.
Finally, and perhaps most importantly, Bjorn Bjerke asserts that
all these points alert us to one simple fact: it is not possible to
define a 'typical' entrepreneur or to present a model method of
operating and supporting an entrepreneurial venture. Understanding
Entrepreneurship is a truly remarkable textbook that will provide
an absorbing and illuminating read for all those - academics,
students and practitioners alike - with an interest in
entrepreneurship.
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