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This fascinating and original textbook - an excellent introductory
text for both graduate and undergraduate students - attempts to
enhance and advance our understanding of entrepreneurship. In this
intriguing book, Bjorn Bjerke contends that entrepreneurship
cannot, to any great extent, be planned in advance. He goes as far
as to suggest that planning could be against the very essence of
entrepreneurship. The book explains that entrepreneurship is about
courage rather than willpower, is to be venturesome and undertaking
whilst experimenting, networking and pushing oneself forward, and
concerns exploiting mistakes as essential learning curves. The
importance of the entrepreneur as a human being is strongly
expressed, as is the idea that entrepreneurship is closer to art
and aesthetics than science and mathematics. Language, argues the
author, plays a decisive role and philosophy provides a solid basis
when we try to come to grips with the nature of entrepreneurship.
Finally, and perhaps most importantly, Bjorn Bjerke asserts that
all these points alert us to one simple fact: it is not possible to
define a 'typical' entrepreneur or to present a model method of
operating and supporting an entrepreneurial venture. Understanding
Entrepreneurship is a truly remarkable textbook that will provide
an absorbing and illuminating read for all those - academics,
students and practitioners alike - with an interest in
entrepreneurship.
How do business leaders think as a result of their national
culture? This book provides a discussion and comparative analysis
of five major cultures - American, Arab, Chinese, Japanese and
Scandinavian - and how they reveal themselves in business practice.
The author begins by introducing the concept of culture and why it
is important, addressing issues such as values, beliefs and
assumptions and the consequences of these. Bjorn Bjerke then goes
on to address corporate culture and business strategy as well as
some myths associated with national cultures. Looking at the five
specific cultures he addresses cultural themes and presents a
typified picture of the business leader in each of these. He
concludes that there are five different capitalist systems
governing these cultures, and that the business leader plays a
different role in each. Extending this discussion, the author
questions whether the culture-free business leader exists and, if
so, what the characteristics of such a person might be. Business
Leadership and Culture will enlighten students, scholars and
business people about the consequences of culture for international
business and management.
This engaging textbook offers a modern perspective on all that is
essential to know about entrepreneurship. It will prove required
reading for both lecturers and undergraduate and Masters students
on upper-level entrepreneurship courses.Bjoern Bjerke covers all
kinds of aspects of entrepreneurship including the history of the
subject, our modern entrepreneurial society, local community
development, entrepreneurship in different national cultures and
women as entrepreneurs. He addresses some theoretical developments,
and considers a narrow and a broad view of entrepreneurship,
rational and natural entrepreneurial start-ups and entrepreneurship
in space and place. At the end of every chapter, there are numerous
'Think' questions and a practice case, which may be useful when
studying the subject alone or when teaching it. There are online
resources for teachers to support the text. Contents: Introduction:
A Book About, for or in Entrepreneurship? 1. The History of
Entrepreneurship as an Academic Subject 2. Our Society During the
Twenty-first Century 3. All These Preneurs 4. Business
Entrepreneurship: The Narrow View 5. Business Entrepreneurship: The
Broad View 6. Social Entrepreneurship 7. Entrepreneurship and Local
Development 8. Start-ups of Entrepreneurial Activities 9. Women as
Entrepreneurs 10. Entrepreneurial Activities in Different National
Cultures 11. Some Philosophical and Theoretical Foundations
References Index
This engaging textbook offers a modern perspective on all that is
essential to know about entrepreneurship. It will prove required
reading for both lecturers and undergraduate and Masters students
on upper-level entrepreneurship courses.Bjoern Bjerke covers all
kinds of aspects of entrepreneurship including the history of the
subject, our modern entrepreneurial society, local community
development, entrepreneurship in different national cultures and
women as entrepreneurs. He addresses some theoretical developments,
and considers a narrow and a broad view of entrepreneurship,
rational and natural entrepreneurial start-ups and entrepreneurship
in space and place. At the end of every chapter, there are numerous
'Think' questions and a practice case, which may be useful when
studying the subject alone or when teaching it. There are online
resources for teachers to support the text. Contents: Introduction:
A Book About, for or in Entrepreneurship? 1. The History of
Entrepreneurship as an Academic Subject 2. Our Society During the
Twenty-first Century 3. All These Preneurs 4. Business
Entrepreneurship: The Narrow View 5. Business Entrepreneurship: The
Broad View 6. Social Entrepreneurship 7. Entrepreneurship and Local
Development 8. Start-ups of Entrepreneurial Activities 9. Women as
Entrepreneurs 10. Entrepreneurial Activities in Different National
Cultures 11. Some Philosophical and Theoretical Foundations
References Index
Consumers have, to a large extent, become their own producers; they
are more aware of marketing and are active in adding value to the
products and experiences they want. By assessing customers as
active agents rather than passive consumers, Bjoern Bjerke explores
alternative ways of marketing for new businesses and social
entrepreneurial ventures. This book first presents the dominant
approach to marketing theory used for the last half a century.
After that, it presents an alternative approach to marketing theory
by emphasizing how new infrastructures and organizations, including
online platforms, influence new ways of linking the formal and
informal economies together. Building on fundamental theories of
science and methodological issues, Bjerke creates useful
theoretical conceptions that can develop a greater connection
between practice and research. He argues that as entrepreneurial
activity is more accessible than ever it needs a fresh approach to
include customers as co-creators and co-extractors of market value.
An excellent book for exploring alternative marketing, students and
researchers in marketing, social entrepreneurship and wider
business and management studies will gain a greater understanding
of what it means to be a marketer, customer and user.
A timely contribution to social entrepreneurship research from a
Scandinavian view. Taking entrepreneurship as creative action in
society as a whole, the authors counter widely held perceptions of
(social) entrepreneurship: it is not an elite phenomenon but a form
of action that we all engage in from time to time; it is not about
system-changing disruptions but generally about small but real
improvements in everyday life; it is not about autonomous action
but about realizing freedom potential in societies where knowledge
and learning have become essential for civic action.' - Rafael
Ziegler, University of Greifswald, Germany'This book offers an
innovative, theory-driven account of social entrepreneurship that
is located in new thinking around the constructs of community and
'public' entrepreneurship. Bjerke and Karlsson draw on a wide range
of sources to offer useful new insights and analyses of this
emerging sector and contribute a variety of useful and challenging
new models of the relationship between society, innovation, and
politics. All in all, this represents a valuable addition to the
growing theoretical literature on social innovation and
entrepreneurship.' - Alex Nicholls, University of Oxford, UK This
informative book examines some social entrepreneurs in practice in
several countries whilst concentrating on entrepreneurs in the
third sector. The authors call them citizen entrepreneurs. Such
people are not only becoming more common but also more necessary in
the world of today. Entrepreneurs are seen as people who aim 'to
act as if and make a difference', that is, who act out of the
ordinary and come up with noticeable solutions to various problems
without being restricted by existing resources or possibilities.
This book applies these criteria to citizen entrepreneurs, focusing
on public entrepreneurs operating in public places. The authors
conduct in-depth case studies to examine these public entrepreneurs
thoroughly and offer some theoretical reflections on social
entrepreneurship. Students and researchers studying social
entrepreneurship will find this book of great interest. Social
entrepreneurs and practitioners would also benefit considerably
from this enriching resource.
This unique and fascinating book takes a critical look at aspects
of the prevalent entrepreneurship discourse and presents several
substantive new theories, prescribing what should be abandoned
(demobilization) and what should be adopted or given a more central
position (mobilization).The contributors contend that
entrepreneurship is not only an economic matter; that it is not a
predominantly male-gender issue; and that it is not only done by
heroes or extraordinary efforts but rather that it is as much a
matter of ordinary, routine activities. They conclude that the
entrepreneurship literature could greatly benefit from including
the concepts of space and place, that resistance to it is an
important aspect of its success, and that it is just as much about
imitation as about creativity. Finally, they address the issue that
what should be demobilized or mobilized in the entrepreneurship
discourse might actually be the wrong question, since
entrepreneurship is arguably a way of life.At the cutting edge of
entrepreneurship research, this thought-provoking book will prove a
stimulating read for entrepreneurship academics, students and
researchers in the fields of entrepreneurship and business and
management.
How do business leaders think as a result of their national
culture? This book provides a discussion and comparative analysis
of five major cultures - American, Arab, Chinese, Japanese and
Scandinavian - and how they reveal themselves in business practice.
The author begins by introducing the concept of culture and why it
is important, addressing issues such as values, beliefs and
assumptions and the consequences of these. Bjorn Bjerke then goes
on to address corporate culture and business strategy as well as
some myths associated with national cultures. Looking at the five
specific cultures he addresses cultural themes and presents a
typified picture of the business leader in each of these. He
concludes that there are five different capitalist systems
governing these cultures, and that the business leader plays a
different role in each. Extending this discussion, the author
questions whether the culture-free business leader exists and, if
so, what the characteristics of such a person might be. Business
Leadership and Culture will enlighten students, scholars and
business people about the consequences of culture for international
business and management.
Just as society has realised the value of entrepreneurs, so
entrepreneurs are gradually realising the value of strategic
marketing. In this book, the authors explain the substantial role
of marketing in the success of small firms which have emerged in
the new business environment of the past 10 to 15 years.
Entrepreneurial marketing is especially important for small,
developing firms which have to consider emerging business and
market trends, and so a model is presented specifically tailored to
the needs of expanding entrepreneurial ventures. The authors also
critically analyse the extent to which mainstream marketing and
entrepreneurship theory are useful in entrepreneurial marketing.
They argue that to be fully effective, marketing must be viewed
from a broad perspective and as a value-creating process. In order
to understand the dynamic pattern of growth of small
entrepreneurial ventures, they emphasise the importance of making a
clear distinction between: * managerial growth and entrepreneurial
growth * entrepreneurship, management and leadership *
transactional marketing, relationship marketing and complex
combinations * focal organisations and virtual organisations *
explorative learning and exploitative learning * value
configurations and value chains. This book will be of immense worth
to students, scholars and practitioners of marketing and
entrepreneurship, and will contribute to a new dialogue between the
two disciplines. It will also be of considerable value to the wider
business and management community learning to operate and succeed
in the new economic era.
Consumers have, to a large extent, become their own producers; they
are more aware of marketing and are active in adding value to the
products and experiences they want. By assessing customers as
active agents rather than passive consumers, Bjoern Bjerke explores
alternative ways of marketing for new businesses and social
entrepreneurial ventures. This book first presents the dominant
approach to marketing theory used for the last half a century.
After that, it presents an alternative approach to marketing theory
by emphasizing how new infrastructures and organizations, including
online platforms, influence new ways of linking the formal and
informal economies together. Building on fundamental theories of
science and methodological issues, Bjerke creates useful
theoretical conceptions that can develop a greater connection
between practice and research. He argues that as entrepreneurial
activity is more accessible than ever it needs a fresh approach to
include customers as co-creators and co-extractors of market value.
An excellent book for exploring alternative marketing, students and
researchers in marketing, social entrepreneurship and wider
business and management studies will gain a greater understanding
of what it means to be a marketer, customer and user.
This fascinating and original textbook - an excellent introductory
text for both graduate and undergraduate students - attempts to
enhance and advance our understanding of entrepreneurship. In this
intriguing book, Bjorn Bjerke contends that entrepreneurship
cannot, to any great extent, be planned in advance. He goes as far
as to suggest that planning could be against the very essence of
entrepreneurship. The book explains that entrepreneurship is about
courage rather than willpower, is to be venturesome and undertaking
whilst experimenting, networking and pushing oneself forward, and
concerns exploiting mistakes as essential learning curves. The
importance of the entrepreneur as a human being is strongly
expressed, as is the idea that entrepreneurship is closer to art
and aesthetics than science and mathematics. Language, argues the
author, plays a decisive role and philosophy provides a solid basis
when we try to come to grips with the nature of entrepreneurship.
Finally, and perhaps most importantly, Bjorn Bjerke asserts that
all these points alert us to one simple fact: it is not possible to
define a 'typical' entrepreneur or to present a model method of
operating and supporting an entrepreneurial venture. Understanding
Entrepreneurship is a truly remarkable textbook that will provide
an absorbing and illuminating read for all those - academics,
students and practitioners alike - with an interest in
entrepreneurship.
Entrepreneurial Imagination innovatively focuses on entrepreneurial
and economic action in time, timing, space and place.Schedules and
places of production, working times and working places, are no
longer fixed due to the effects of the contemporary economy. The
authors expertly bring together a focused and themed book that
deals wholly with the subjects of time and space in a
phenomenological understanding of entrepreneurial ventures and
related business action. They discuss theories and thinking of
human action, space, place, timing and time in various
entrepreneurial and business arenas, including social
entrepreneuring, environmental and corporate social responsibility,
network forms of entrepreneuring, urban governance and regional
development. Taking a phenomenological approach to enable readers
to understand entrepreneurship and related economic action clearly
will prove to be inspiring for students, academics and
practitioners interested in all areas of entrepreneurship and
similar issues. Contents: 1. Entrepreneuring - When and Where?; 2.
A Phenomenology of Entrepreneurial Action; 3. Our Entrepreneuring
Society; 4. Various Kinds of Social Entrepreneuring, Networking and
Social Capital; 5. On the Importance of Social Entrepreneuring to
Local Government; 6. Entrepreneuring and Regional Development; 7.
Entrepreneurial Action and Environment; 8. Entrepreneuring and
ICT-Based Networking; 9. Summary and Conclusions; References ;
Index
Just as society has realised the value of entrepreneurs, so
entrepreneurs are gradually realising the value of strategic
marketing. In this book, the authors explain the substantial role
of marketing in the success of small firms which have emerged in
the new business environment of the past 10 to 15 years.
Entrepreneurial marketing is especially important for small,
developing firms which have to consider emerging business and
market trends, and so a model is presented specifically tailored to
the needs of expanding entrepreneurial ventures. The authors also
critically analyse the extent to which mainstream marketing and
entrepreneurship theory are useful in entrepreneurial marketing.
They argue that to be fully effective, marketing must be viewed
from a broad perspective and as a value-creating process. In order
to understand the dynamic pattern of growth of small
entrepreneurial ventures, they emphasise the importance of making a
clear distinction between: * managerial growth and entrepreneurial
growth * entrepreneurship, management and leadership *
transactional marketing, relationship marketing and complex
combinations * focal organisations and virtual organisations *
explorative learning and exploitative learning * value
configurations and value chains. This book will be of immense worth
to students, scholars and practitioners of marketing and
entrepreneurship, and will contribute to a new dialogue between the
two disciplines. It will also be of considerable value to the wider
business and management community learning to operate and succeed
in the new economic era.
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