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'An Introduction to the UK Hospitality Industry: a comparative
approach' is a core text for introductory hospitality modules and
courses. Unique in its structure; this text looks at key aspects
and compares them with each sector of the industry to give students
a broader and comprehensive view of the topic. Key aspects of the
industry are discussed, including the following areas: * Management
practices * Work patterns and employment practices * Industry and
financial structures * IT applications * Customers and markets
Written in a user friendly style, the following features have been
incorporated: * Chapter objectives * Case studies * Review
questions * Chapter conclusions * Further reading and bibliography.
Contributors to this text are amongst the most highly acclaimed in
the hospitality field and bring with them a wealth of knowledge.
With contributions from leading figures in the field The
International Hospitality Industry looks at both specific sectors
of the industry, such as restaurants, cruises, hotels and contract
foodservice. The book moves on to highlight the key issues that
will be encountered within every sector of the industry -
operations, IT, marketing and HR among others - thereby providing
the reader with an all-encompassing and comparative overview of the
field.
"Takes readers systematically through the entire research process
from the formulation of the aim to the presentation of the
dissertation... a key subject-specific resource in our fields." -
Dr Peter Lugosi, Oxford Brookes University "Currently the leading
book of its kind... students and other novice researchers will find
it accessible and user-friendly. Highly recommended." - Professor
Roy C. Wood, University of Macau Bob Brotherton offers an
uncluttered guide to the key concepts and essential research
techniques in hospitality and tourism. By providing an
authoritative introduction, students are taken through the issues
and decisions that need to be considered to conceive, plan, conduct
and write up a research project. With updates to every chapter and
an array of practical examples, this new edition takes students
step-by-step through each decision and action stage of the research
process, from identifying a topic and formulating the research
question to carrying out research and analysing findings. A
companion website will provide a host of student resources
including links to video and web resources, suggested further
reading, free to download journal articles, and test questions for
each chapter.
"Takes readers systematically through the entire research process
from the formulation of the aim to the presentation of the
dissertation... a key subject-specific resource in our fields." -
Dr Peter Lugosi, Oxford Brookes University "Currently the leading
book of its kind... students and other novice researchers will find
it accessible and user-friendly. Highly recommended." - Professor
Roy C. Wood, University of Macau Bob Brotherton offers an
uncluttered guide to the key concepts and essential research
techniques in hospitality and tourism. By providing an
authoritative introduction, students are taken through the issues
and decisions that need to be considered to conceive, plan, conduct
and write up a research project. With updates to every chapter and
an array of practical examples, this new edition takes students
step-by-step through each decision and action stage of the research
process, from identifying a topic and formulating the research
question to carrying out research and analysing findings. A
companion website will provide a host of student resources
including links to video and web resources, suggested further
reading, free to download journal articles, and test questions for
each chapter.
At last, a comprehensive, systematically organized Handbook which
gives a reliable and critical guide to all aspects of one of the
world's leading industries: the hospitality industry. The book
focuses on key aspects of the hospitality management curriculum,
research and practice bringing together leading scholars throughout
the world. Each essay examines a theme or functional aspect of
hospitality management and offers a critical overview of the
principle ideas and issues that have contributed, and continue to
contribute, within it. Topics include: * The nature of hospitality
and hospitality management * The relationship of hospitality
management to tourism, leisure and education provision * The
current state of development of the international hospitality
business * The core activities of food, beverage and accommodation
management * Research strategies in hospitality management *
Innovation and entrepreneurship trends * The role of information
technology The SAGE Handbook of Hospitality Management constitutes
a single, comprehensive source of reference which will satisfy the
information needs of both specialists in the field and
non-specialists who require a contemporary introduction to the
hospitality industry and its analysis. Bob Brotherton formerly
taught students of Hospitality and Tourism at Manchester
Metropolitan University. He has also taught Research Methods to
Hospitality and Tourism students at a number of international
institutions as a visiting lecturer; Roy C. Wood is based in the
Oberoi Centre of Learning and Development, India
With contributions from leading figures in the field The
International Hospitality Industry looks at both specific sectors
of the industry, such as restaurants, cruises, hotels and contract
foodservice. The book moves on to highlight the key issues that
will be encountered within every sector of the industry -
operations, IT, marketing and HR among others - thereby providing
the reader with an all-encompassing and comparative overview of the
field.
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