As an organization, you set your profit objectives but the customer sets the price. Most organizations battle customer requests or demands for price reductions. The successful ones develop and propose cost cuts before the customer can ask. Join Brad Hart, the CEO of Roberts Tool Company, as he and Jim Hull explain the essence of his company's transformation. The approach taken by RTC allowed them not just to get more work, but to build a continual flow of the right work to build the business, increase sales and ensure both customer satisfaction and profit. You'll learn the essential steps to improve sales, marketing and operations. Recognize the true value of your human assets and increase the effectiveness of collaboration both within your organization and with your peers and suppliers. Become a competitive leader in your industry. The choice of a successful transformation is up to you.