One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age-and further accelerated by the global COVID-19 pandemic-massive structural change is happening more frequently and on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Yet company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current needs. Through powerful case studies of Moves the Needle's notable corporate clients like Intuit, General Mills, Proctor & Gamble, and more, Cooper demonstrates how, with the right tools, anyone can weather turmoil and protect future profits. Disruption Proof provides readers with detailed instructions on for progressing through four stages of implementation in order to embrace a new way of working company-wide, including how to: * develop an understanding of customers and colleagues that lead to insights (empathy) * run tests to challenge assumptions (exploration) * leverage data and insights to breakthrough biases (evidence) * balance operational execution with learning (equilibrium) * manage behavior to match corporate values (ethics) By adopting these "5E"s, all employees can ensure their company's ability to navigate moments of crisis and find transformative opportunities. Cooper explains how innovation at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company toward durable success.

No doubt the 21st century will continue to surprise us, but the battle for the soul of humanity appears to be quickening. Do we have what it takes to save ourselves from ourselves? The internet has fundamentally changed our experience of shared life, for good and bad. The spiritual and ecological exhaustion of modernity is watched and discussed in a public realm mostly controlled by private interests, where our attention is easily hijacked and vulnerable to manipulation. There is joy and hope in life as always, but our species faces a capricious future. This anthology is an attempt to perceive our contexts and opportunities more clearly with an exploration of the metamodern sensibility: a structure of feeling, cultural ethos, epistemic orientation and imaginative outlook that is coalescing into an important body of theory and practice. Leading metamodern writers, including Zachary Stein, Bonnitta Roy, Lene Rachel Andersen, Hanzi Freinacht, Minna Salami and John Vervaeke, reflect upon the conjunction of premodern, modern and postmodern influences on the present to help contend with our plight in the 2020s and beyond. Fourteen chapters traverse a range of disciplines and domains to help the reader move beyond critique into vision and method. The aim is to create and inspire viable and desirable futures in this time between worlds, where one pattern of collective life is dying and another needs our help to be born.

"This is a must read for all startups and stakeholders."
- Steve Blank, author of The 4 Steps to the Epiphany, creator of Customer Development methodology
"The Entrepreneur's Guide is an easy read. It is written in a conversational tone, doesn't take itself too seriously, and avoids extraneous fluff."
- Eric Ries, Author & Creator of the Lean Startup methodology
"Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs."
- Dan Martell, Founder of Flowtown, angel investor
Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.
Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.
The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway.
"Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant & Patrick for writing this helpful book. "
- Dave Chapman, Deputy Head of the Department of Management Science and Innovation at UCL (University College London)
"Love it Required reading for all NYU entrepreneurs."
- Frank Rimalovski, Managing Director of NYU Innovation Venture Fund
This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.
Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.
This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.