"This is a must read for all startups and stakeholders."
- Steve Blank, author of The 4 Steps to the Epiphany, creator of
Customer Development methodology
"The Entrepreneur's Guide is an easy read. It is written in a
conversational tone, doesn't take itself too seriously, and avoids
extraneous fluff."
- Eric Ries, Author & Creator of the Lean Startup methodology
"Get the CustDev book to dive deep into customer interviews and
understand how your product can be developed to meet your
customers' needs."
- Dan Martell, Founder of Flowtown, angel investor
Customer Development is a four-step framework for helping startups
discover and validate their customers, product, and go-to-market
strategy, developed by Steve Blank and an integral part of Eric
Ries' Lean Startup methodology. Focused on the Customer Discovery
step, The Entrepreneur's Guide to Customer Development is an easy
to follow guide for finding early adopters, building a Minimum
Viable Product, finding Product-Market fit, and establishing a
sales and marketing roadmap.
Deemed a "must-read" by Steve Blank and Eric Ries, inside you will
find detailed customer development and lean startup concept
definitions, a step-by-step approach to best practices, a business
model analysis guide, case studies, rich graphics, as well as
worksheets and exercises. No matter the stage of your business, you
will return often to this guide to learn how to build a product
people want;"get out of the building;" foster strong customer
relationships; test business model risk; reach out to early
adopters; conduct startup marketing; create a customer funnel based
on buyers' process; and prepare your startup to scale up.
The Entrepreneur's Guide to Customer Development: A Cheat Sheet to
The Four Steps to the Epiphany, affectionately known as the
"CustDev book," serves as course text for classes at Stanford
University, University of Chicago, Boston University, DePaul
University, University of Minnesota and University of Norway.
"Our UCL (University College London) students love The
Entrepreneur's Guide to Customer Development. Thanks to Brant &
Patrick for writing this helpful book. "
- Dave Chapman, Deputy Head of the Department of Management
Science and Innovation at UCL (University College London)
"Love it Required reading for all NYU entrepreneurs."
- Frank Rimalovski, Managing Director of NYU Innovation Venture
Fund
This book is both an introduction for those unfamiliar with lean
concepts and highly actionable for lean practitioners. It is a user
friendly guide, written to be accessible to marketing
professionals, Engineers startup founders and entrepreneurs, VCs,
angels, and anyone else involved in building scalable startups.
Existing companies will benefit to from applying Customer
Development principles described in detail herein: for example,
startups struggling to achieve market traction, or well established
companies seeking to spark new innovation.
This is a business book for startups like no other. No fluff, but
rather sound principles and concrete steps to take to build your
business. Get up to speed on Customer Development now.
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