Winner of the 2019 John Collier Jr Award Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about. Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week. Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike.

Armed with cheap digital technologies and a fiercely independent spirit, millions of young people from around the world have taken cultural production into their own hands, crafting their own clothing lines, launching their own record labels, and forging a vast, collaborative network of impassioned amateurs more interested in making than consuming.
"DIY Style" tells the story of this international do-it-yourself (DIY) movement through a major case study of one of its biggest, but least known contingents: the "indie" music and fashion scene of the predominantly Muslim Southeast Asian island nation of Indonesia. Through rich ethnographic detail, in-depth historical analysis, and cutting-edge social theory, the book chronicles the rise of DIY culture in Indonesia, and also explores the phenomenon in Europe and the United States, painting an evocative portrait of vibrant communities who are not only making and distributing popular culture on their own terms, but working to tear down the barriers between production and consumption, third and first world, global and local. What emerges from the book is a cautiously optimistic view of the future of global capitalism - a creative, collectivist alternative built from the ground up.
This exciting and original study is essential reading for students and scholars of anthropology, fashion, media studies, cultural studies and sociology.

Anthropologists have examined how diverse human populations modify and dress their bodies since the earliest days of the discipline. The Anthropology of Dress and Fashion: A Reader is the first authoritative anthology of the seminal writings of anthropologists studying clothing and fashion. From classic ethnographies of dress to cutting-edge contemporary research tracing the global circulation of clothing today, this comprehensive volume maps out this vibrant field of study's shifting preoccupations, theoretical innovations, and traditional and experimental methodologies. Comprised of over 40 curated extracts from the work of leading international scholars from Jonathan Friedman to Katherine Frank, the reader is divided into themed sections, each with an introduction and guide to further reading. With each extract introduced and contextualised, the reader will be an essential resource for students and scholars of fashion studies, social and cultural anthropology, material culture, sociology and related fields.

Armed with cheap digital technologies and a fiercely independent spirit, millions of young people from around the world have taken cultural production into their own hands, crafting their own clothing lines, launching their own record labels, and forging a vast, collaborative network of impassioned amateurs more interested in making than consuming.
"DIY Style" tells the story of this international do-it-yourself (DIY) movement through a major case study of one of its biggest, but least known contingents: the "indie" music and fashion scene of the predominantly Muslim Southeast Asian island nation of Indonesia. Through rich ethnographic detail, in-depth historical analysis, and cutting-edge social theory, the book chronicles the rise of DIY culture in Indonesia, and also explores the phenomenon in Europe and the United States, painting an evocative portrait of vibrant communities who are not only making and distributing popular culture on their own terms, but working to tear down the barriers between production and consumption, third and first world, global and local. What emerges from the book is a cautiously optimistic view of the future of global capitalism - a creative, collectivist alternative built from the ground up.
This exciting and original study is essential reading for students and scholars of anthropology, fashion, media studies, cultural studies and sociology.

Anthropologists have examined how diverse human populations modify and dress their bodies since the earliest days of the discipline. The Anthropology of Dress and Fashion: A Reader is the first authoritative anthology of the seminal writings of anthropologists studying clothing and fashion. From classic ethnographies of dress to cutting-edge contemporary research tracing the global circulation of clothing today, this comprehensive volume maps out this vibrant field of study's shifting preoccupations, theoretical innovations, and traditional and experimental methodologies. Comprised of over 40 curated extracts from the work of leading international scholars from Jonathan Friedman to Katherine Frank, the reader is divided into themed sections, each with an introduction and guide to further reading. With each extract introduced and contextualised, the reader will be an essential resource for students and scholars of fashion studies, social and cultural anthropology, material culture, sociology and related fields.