In this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling. Carroll explains and demonstrates how to effectively write for digital spaces and combines hands-on, practical exercises with new material on podcasting, multi-modal storytelling, misinformation and disinformation, and writing specifically for social media. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. Broadened in scope, this new edition also speaks to writers, editors, public relations practitioners, social media managers, marketers, as well as to students aspiring to these roles and fields. Updated with contemporary examples and new pedagogy throughout, this is the ideal handbook for students seeking careers in digital media, particularly in content development and digital storytelling. An essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for this ever-evolving industry. The book also has an accompanying eResource that provides additional weekly activities, exercises, and assignments that give students more opportunity to put theory into practice.

In this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling. Carroll explains and demonstrates how to effectively write for digital spaces and combines hands-on, practical exercises with new material on podcasting, multi-modal storytelling, misinformation and disinformation, and writing specifically for social media. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. Broadened in scope, this new edition also speaks to writers, editors, public relations practitioners, social media managers, marketers, as well as to students aspiring to these roles and fields. Updated with contemporary examples and new pedagogy throughout, this is the ideal handbook for students seeking careers in digital media, particularly in content development and digital storytelling. An essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for this ever-evolving industry. The book also has an accompanying eResource that provides additional weekly activities, exercises, and assignments that give students more opportunity to put theory into practice.

*Finalist for the 2007 Seymour Medal of the Society for American Baseball Research (SABR).*

*Winner of the 2007 Robert Peterson Book Award of the Negro Leagues Committee of the Society for American Baseball*

When to Stop the Cheering? documents the close and often conflicted relationship between the black press and black baseball beginning with the first Negro professional league of substance, the Negro National League, which started in 1920, and finishing with the dissolution of the Negro American League in 1957. When to Stop the Cheering? examines the multidimensional relationship the black newspapers had with baseball, including their treatment of and relationships with baseball officials, team owners, players and fans. Over time, these relationships changed, resulting in shifts in coverage that could be described as moving from brotherhood to paternalism, then from paternalism to nostalgic tribute and even regret.

This book brings into dramatic relief the dilemma, or devil's bargain, that faced the black press in first building up black baseball, then crusading for the sport's integration and, as a result of that largely successful campaign, ultimately encouraging and even ensuring the demise of those same black leagues. Taking a thematic approach, this book focuses each of its chapters on a singular event or phenomenon from and for each decade of the period covered, a period that spans the roughly four decades of the black leagues' existence. Thus, the book drills down on a handful of representative events and phenomena to present a history of the black press and black baseball. Themes include the many ways team owners and the weekly newspapers' editors and writers worked in concert to build up the leagues, the paired fortunes of black players and black writers, the desperation to save the Negro leagues when it became clear integration threatened their survival, and finally the black press's response to the residues of baseball's decades of segregation.

*Finalist for the 2007 Seymour Medal of the Society for American Baseball Research (SABR).*

*Winner of the 2007 Robert Peterson Book Award of the Negro Leagues Committee of the Society for American Baseball*

When to Stop the Cheering? documents the close and often conflicted relationship between the black press and black baseball beginning with the first Negro professional league of substance, the Negro National League, which started in 1920, and finishing with the dissolution of the Negro American League in 1957. When to Stop the Cheering? examines the multidimensional relationship the black newspapers had with baseball, including their treatment of and relationships with baseball officials, team owners, players and fans. Over time, these relationships changed, resulting in shifts in coverage that could be described as moving from brotherhood to paternalism, then from paternalism to nostalgic tribute and even regret.

Writing for Digital Media teaches students how to write effectively for online audiences whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments.

Fundamentally, this book is about good writing clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers.

For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.

This book brings into dramatic relief the dilemma, or devil's bargain, that faced the black press in first building up black baseball, then crusading for the sport's integration and, as a result of that largely successful campaign, ultimately encouraging and even ensuring the demise of those same black leagues. Taking a thematic approach, this book focuses each of its chapters on a singular event or phenomenon from and for each decade of the period covered, a period that spans the roughly four decades of the black leagues' existence. Thus, the book drills down on a handful of representative events and phenomena to present a history of the black press and black baseball. Themes include the many ways team owners and the weekly newspapers' editors and writers worked in concert to build up the leagues, the paired fortunes of black players and black writers, the desperation to save the Negro leagues when it became clear integration threatened their survival, and finally the black press's response to the residues of baseball's decades of segregation.

In 1980, Alan Cancelino had a metric ton of darkroom recovery silver when the price went to fifty bucks an ounce. That's right. A metric ton. He sold it, quit the darkroom, and put a blues band together. Then he launched a legendary kilos-of-cocaine bender, fueled by a white-knuckle 2200% ROI import free-for-all, and had the DEA cursing his name for half a decade. In the end the law had its way, tossing Al to the federal system for 8-24, but not before he spent his 1989 summer months with beach sun and fun while on the run, and not before one of the DEA's contract snitches penned a book touting Alan as a prize takedown with deep ties to the NYC mob, earning him instant celebrity status within the walls of every pen that awaited him. "Cons love true-crime novels," says Al. Makes sense. Eight years later, he emerged whole, refreshed, supper waiting for him on the table, and full of more incredible stories than anyone. Anyone that ain't lying, that is. If you're a slow luck, out of work, Internet micro-fiction acrobat, who's looking to swing into the world of for-real published books, and this guy's been your friend for 30 years, what do you do? You do what I did. You freestyle 108,000 words about the drama of writing up those years of his for public consumption, and you cut him in for 50% of the take. After all, he's obviously got all the luck, and while 50/50 with him's not a sure thing, there are worse plans being hatched out there. Black Flies In The Backyard With Snowshoes is the true story of a late bloomer who tosses the Hail Mary pass of a lifetime, teaching himself to write his old pal's incredible adventure as a real time memoir about learning how to write such a book. It's an irreverent buddy film romp, with the whole thing sieved through two very different 1st hand perspectives. So, does this whole book plan work? If someone ever buys the damn thing from a real store, then yeah, it worked.

This work searches Shakespeare's history and Roman plays to find the raw materials of English national consciousness and identity. The messages of Shakespeare's history plays are not principally the plots or "facts" of the dramas but the attitudes and imaginings they elicited in audiences. Reading Shakespeare through the lens of national identity is a study almost as old as the plays themselves, and many scholars have found various articulations of nationhood in Shakespeare's plays. This book argues that Shakespeare's histories furnished modern England with a curriculum for constructing a national identity, a confidence of language and culture, and a powerful new medium through which to communicate and express this negotiated identity. Highlighting the application of semiotics, it studies the playwright's use of symbols, metonymy, symbolic codes, and metaphor. By examining what Shakespeare and playgoers remembered and forgot, as well as the ways ideas were framed, this book explores how a national identity was crafted, contested, and circulated.

KEEP LEADS FLOWING THROUGH YOUR SALES PIPELINE!. .

Leads are the lifeblood of selling. This book is the lifeblood of lead generation.-Jeffrey J. Fox, bestselling author of "Secrets of Great Rainmakers," .

If you can't generate a solid flow of good leads, your sales force-and your company-will fail. In this book you'll find practical and useful tools for building your sales and marketing efforts into a powerful system to generate high-quality leads.-Neil Rackham, author of "SPIN Selling," .

Read this book and take the complexities out of your lead gen activities!-Anthony Parinello, author,,"Getting to VITO, the Very Important Top Officer," .

Carroll provides many ideas and lists to help companies improve, manage, and measure their lead generation performance. He does an excellent job of describing the use of the major contact tools for lead generation and nurturing.-Philip Kotler, Ph.D., S. C. Johnson And Son Distinguished Professor of International Marketing, Kellogg School of Management/Northwestern University. .

Master the Three Key Elements to Generating Leads. . . Closed-loop feedback-Produces information from the sales force that can be converted to actionable tactics. An integrated database-Crucial for an accurate picture of return on marketing investment. Open dialogue-Good lead generation identifies, initiates, and nurtures relationships with the right people. . . .