Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

Language and Development - Teachers in a Changing World comprises twenty-one case accounts contributed by language education professionals working in the context of international development. Frank and stimulating, the contributions explore the implementation of interactive educational approaches in ten Asian countries. The accounts draw on real-life experiences from countries which collectively have been under-represented in the literature to date: Cambodia, China, India, Indonesia, Laos, Malaysia, Papua New Guinea, the Philippines, Singapore and Vietnam. The issues discussed will be familiar to those working in similar situations throughout the world, as many questions are raised and answered in the lively depictions of classroom practice, project management and funding relationships. The editors' introductory and concluding sections provide a descriptive conceptual framework for the practice-based accounts, while allowing the reader the freedom to interpret the meanings and the theoretical implications of each account for themselves.