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New Directions in Economic Psychology - Theory, Experiment and Application (Hardcover): Stephen E. G. Lea, Paul Webley, Brian... New Directions in Economic Psychology - Theory, Experiment and Application (Hardcover)
Stephen E. G. Lea, Paul Webley, Brian M. Young
R3,329 Discovery Miles 33 290 Ships in 12 - 17 working days

This volume includes essays by prominent economists and psychologists working at the frontiers of economic psychology. A number of essays probe beliefs and expectations about rationality, consumer behaviour and expectations, and others assess psychological explanations of economic behaviour and the contribution of experimental economics. The book should be essential reading for both psychologists and economists with an interest in the most recent research in economic psychology.

Consumer Psychology - A Life Span Developmental Approach (Hardcover, 1st ed. 2018): Brian M. Young Consumer Psychology - A Life Span Developmental Approach (Hardcover, 1st ed. 2018)
Brian M. Young
R2,818 Discovery Miles 28 180 Ships in 10 - 15 working days

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people's natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson's life stages chapters continue on to adulthood, the mid-life 'crisis' and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.

The Faces of Televisual Media - Teaching, Violence, Selling To Children (Hardcover, 2nd edition): Edward L. Palmer, Brian M.... The Faces of Televisual Media - Teaching, Violence, Selling To Children (Hardcover, 2nd edition)
Edward L. Palmer, Brian M. Young
R3,703 Discovery Miles 37 030 Ships in 12 - 17 working days

This collection offers original, state-of-the-art contributions from leading authorities in children's televisual media. International researchers from communication and psychology provide readers with ready access to current televisual research, trends, and policymaking/political climate issues pertaining to children. This second edition provides a current summary of studies on content, viewing patterns, comprehension, effects, and individual differences in instructional and educational programming, televisual entertainment and violence programming, and televisual advertising to children. Editors Edward L. Palmer and Brian M. Young have structured the volume into three sections examining the "faces" of television: the Teaching (instructional/educational) Face, the Violent Face, and the Selling (advertising) Face. Chapters within each section identify and focus recurrent themes while integrating them topically into a coherent whole. Each area incorporates new technologies and considers their potentials, effects, and future. Subjects featured in the various chapters include: *cross-cultural and historical comparisons with an in-depth perspective on the BBC and other European/Asian televisual media roots, as well as America's formative televisual media roots; *an examination of key differences between developed and developing countries; *implications of emerging instructional/educational media for children's education--addressing both cognitive and multi-ethnic aspects; and * prominent, informed challenge to the prevailing popular view that children are unaffected and unharmed by exposure to media violence. This volume informs ongoing debates across a broad spectrum of current, critical issues, and suggests avenues for future research. It is pertinent and provocative for the most sophisticated scholar in the field, as well as for students in areas of developmental or social psychology, communication, education, sociology, marketing, broadcasting and film, public policy, advertising, and medicine/pediatrics. It is also appropriate for courses in children, media, and society.

Consumer Psychology - A Life Span Developmental Approach (Paperback, Softcover reprint of the original 1st ed. 2018): Brian M.... Consumer Psychology - A Life Span Developmental Approach (Paperback, Softcover reprint of the original 1st ed. 2018)
Brian M. Young
R2,074 Discovery Miles 20 740 Ships in 10 - 15 working days

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people's natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson's life stages chapters continue on to adulthood, the mid-life 'crisis' and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.

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