CRM Fundamentalsis a critical and comprehensive resource for executives and project leaders tasked with managingcustomer relationship management (CRM)initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfullyincluding identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentalsincludes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM. What you'll learn The real issues surrounding implementation of CRM Processes, procedures and planning to make it work and on time An agile approach to creating a working CRM system Software and hardware suggestions for all levels of CRM implementation

Based on years of implementing CRM systems, the authors know the keys to success, the issues that can create problems and the steps needed to ensure the success of the project. Who this book is for

This book is perfect for executives interested in launching a new CRM program or managing and evolving an existing one.CRM Fundamentals will also benefit project managers leading CRM system selection or implementation projects. Table of Contents Introduction Components of CRMSuccess Building a CRM Roadmap Evaluating Software and Consultants Planning the Initial CRM Implementation Executing the Initial CRM Implementation Maintaining and Evolving CRM

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies.

The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need.

The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations. What you'll learn The key functional and technical components of a successful report/dashboard implementation What Microsoft tools are provided both within and without SQL Server 2008 to help you achieve an integrated solution How to determine whether your performance indicators are correct for your business and how to roll them out to your organization in an effective way Who this book is for

This book is for entrepreneurs, technologists, and developers who want to bring clear-cut, reliable reporting into their organization. No prior experience of building analytics and reporting dashboards is required, but basic familiarity with SQL Server 2008 is assumed. Table of Contents An Overview of Analytics Seven Keys to Successful Reporting Projects Key Performance Indicators Microsoft Platform Components for Dashboards Core Components of SQL Server 2008 SQL Server Analysis Services Performance Management Implementation and Maintenance of the Integrated System Case Studies