A comprehensive explanation of how marketing works today. Learn how the pieces fit together and support each other, from online ad platforms, to the content that fuels the systems. It's not just about producing the best content. It's about using that content in a more complex system... a content marketing system. The sum is greater than the parts. That sum-total means that we can engage with niche audiences, automate conversations, build detailed profile records, drive prospects to do business with our companies on their own terms and provide meaningful content that educates and even entertains our target markets in ways that have never been possible before. Accept the challenge of building a marketing system using the best practices described in this book and you will help fulfill the promise of digital technology which continues to change how we build customer relationships and sell products in the digital age.

The truth taught by Jesus while he was alive on Earth spoke to a true, spiritual transformation that reveals the Kingdom of Heaven on Earth which surrounds you all the time if only you have the eyes to see it. Misunderstood generation after generation, this truth is clearly stated in the words of the historic Jesus.

We are all searching for the Light, knowingly or not. The most fundamental truths about the human condition can only be found within your own personal experience of the world. Light reveals the world to human consciousness at the same time that it also reveals our true nature as spiritual beings. When you search for the Light you follow the paths of countless others who have found how to invite transcendence into their lives by following their own personal journey to the Light. The truths revealed by this journey transcend all cultures, places, times and religions. The Search for the Light recounts the author's own personal journey offering a simple explanation of transcendent experience and the deeper experience of liberation well known in Eastern religions. The Ox Herding pictures, famous in Zen literature, help explain the nature of this journey. This same experience can also be found in the life of Jesus as revealed in the Gospel of Thomas.

The Self Delusion falsely convinces us that we are a separate being, an individual personal entity, ego or distinct self. If we can break through your egoistic way of viewing the world and go beyond our mere intellectual understanding to bridge the gap between the ordinary distinction we make between ourselves as a "knower" of a world on the one hand and a world which is "known" on the other then we can find our way to the underlying truth that all religions hold in common. This requires that we be willing to give up our attachment to words and ideas that have less meaning in them than we think they do. Only then can we see through to the thing itself, the divine nature of the Universe, which is hidden by the Self Delusion. You can experience this for yourself simply by "seeing" through the foolish idea that you are a separate being, an individual personal entity, ego or distinct self.

OD is a complex landscape of multiple disciplines and philosophies. The authors bring insight and clarity to this complex landscape with their breakthrough work, identifying the key characteristics of a performance management system and explain how to build a performance improvement system using the Baldrige Criteria, developed by the U.S. Commerce Department. Bruce May has over thirty years of business experience, both as an entrepreneur and as a business executive. He has been a member of the American Society of Training and Development since 2000. Richard Laramy has 25 years experience, in higher education (and some K-12) working in publishing (Pearson and McGraw-Hill),software development and consulting. Richard is trained in the Baldrige Model and is a member of the Board of Examiners for Quality Texas since '07 and is also on the Board of Advisors for University of Texas Austin Center for Performance Excellence.