Imagine starting with a bold mission in 2012: to achieve financial inclusion through a multi-country bank. Within a decade, this vision becomes one of the fastest-growing fintechs in the world.

Now, picture starting this business in South Africa, a country the IMF ranked as the hardest place to do business out of 49 countries surveyed. Imagine having the foresight to partner with a family-owned food retailer to establish a lowcost, physical banking footprint. Such success didn’t go unnoticed and one of the world’s largest banks acquired the company. A clash of cultures followed and, just four years later, the divestment. Despite the risks, one of South Africa’s wealthiest entrepreneurs stepped in to take control. Then came Covid-19. The business nearly hit the wall and shareholders demanded a successor of their choosing be trained. A frantic 217 pitches for fresh capital yielded no success. And then, at the eleventh hour, there was a reprieve as one investor and then another stepped up.

Now, imagine launching in the Philippines, replicating and improving what works while designing an entirely new cloud-based banking stack with over 500 Vietnamese developers. Imagine assembling a team from Italy, the US, the UK, South Africa, Vietnam, the Philippines, Australia, India and Zimbabwe. Picture shaping a culture where failure is part of growth, and audacity is the norm, not the exception. Imagine becoming the global poster child for AI in banking and receiving an email in June 2025, informing you that your company is one of Time magazine’s Top 100 most influential companies in the world. This incredible story unfolds within the pages of It’s About Tyme. As Roger Grobler, a longstanding investor in Tyme puts it, ‘Courage and audacity are not just bold strategies – they’re the safest. Because playing it safe is, ironically, the riskiest thing you can do.’

Amidst a backdrop of political unrest and voter disillusionment, South Africa finds itself at a crossroads, challenging its resiliency like never before. Bruce Whitfield, leveraging his deep connection with the nation's most innovative minds, presents The One Thing: Small Ideas, Big Outcomes, A Brighter Future for South Africa. This book is a clarion call for focused action, inspired by the wisdom that when everything is a priority, nothing truly is.

Through exclusive insights from business leaders to pioneers in various fields, Whitfield orchestrates a compelling narrative on the transformative power of single, impactful ideas.

'The One Thing' is not just a book; it's a blueprint for individual and collective commitment to propelling South Africa towards a brighter, more potent future.

Unlock a new dimension in leadership by asking better questions.

Answers are overrated. In an unpredictable world, asking the right questions is significantly more powerful than clinging to stale, dated answers. What you knew yesterday won’t always take you where you need to go. Great leaders stand apart because they know how to ask themselves and their teams questions that spark insight, challenge assumptions, and drive action.

52 Big Questions for Business Leaders isn’t just a collection of prompts and provocations – it’s a guide to sharper, more intentional thinking. Whether you’re leading a start-up or a global enterprise, the questions in these pages will help you pause, reflect, and lead with clarity.

Drawing on decades of leadership experience, Mike Stopforth infuses wisdom, wit, and practical insight into the art of inquiry – because crafting big, beautiful questions is a skill worth mastering.

This isn’t a book to read once and shelve; it’s a tool to return to whenever you need fresh perspective, focus, or inspiration.

In the end, great leaders aren’t defined by the answers they give – but by the questions they dare to ask.

In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.

The future of PR and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.

Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands ‘go viral’, globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.

Life is short. Play naked!

South Africa and its fraught political economy provide a fascinating case study into how it takes a particular brand of genius to thrive in a difficult domestic environment and to take the ideas and the businesses that deliver them from local to global. Genius tells the stories of some of the extraordinary individuals, companies and industries whose ideas, products and raw materials solve problems and add value across the globe. Greatness comes from acting on purpose, and there is a generation of South Africans solving problems for the future. Learn how Pratley beat Armstrong to the moon, how a former Eskom quantity surveyor capitalised on Britain’s obsession with meerkats to create the UK’s most visible price comparison website, how to take a Mediterranean-style food concept to the Mediterranean, and how a device designed to beat diamond smuggling made it from the set of a popular US hospital drama into emergency rooms and pathology labs across the US. Genius examines what it takes to thrive in an increasingly complex, fast-paced and divisive global environment. These are lessons for anyone looking to succeed anywhere against the odds.

Next time you go to a conference or hire a consultant to be told, ‘We live in a VUCA [Volatile, Uncertain, Complex and Ambiguous] world,’ leave the room.

You are wasting your time.

Fear of the future breeds inaction and leads to strategic paralysis. We put off decisions until we can have certainty. We look for signals. We wait. And while we do that, the world moves on around us. Problem-solvers thrive in chaotic and uncertain times because they act to change their future. Winners recognise that in a world of growing uncertainty, you need to resort to actions on things you can control. And the only things over which you have absolute control are your attitude and your mindset. These, in turn, determine the actions you will take and that will define your future.

A robust mindset is the one common characteristic Bruce Whitfield has identified in two decades of interrogating how South Africa’s billionaires and start-up mavericks think differently. They are not naive Pollyannas. They don’t ignore risk or hope that problems will go away. They constantly measure, manage, consider and weigh up opportunities in a tumultuous sea of uncertainty and find ways around obstacles. If, as Nobel Prize-winning economist Robert Shiller suggests, the stories we tell affect economic outcomes, then we need to tell different stories amidst the noise and haste of a rapidly evolving world.

Next time you go to a conference or hire a consultant to be told, ‘We live in a VUCA [Volatile, Uncertain, Complex, Ambiguous] world,’ leave the room. You are wasting your time. In a world of fake news, deep-fakes, manipulated feeds of information and divisive social-media agendas, it’s easy to believe that our time is the most challenging in human history. It’s just not true.

It is a time of extraordinary opportunity. But only if you have the right mindset. Fear of the future breeds inaction and leads to strategic paralysis. We put off decisions until we can have certainty. We look for signals. We wait. And while we do that, the world moves on around us. Problem solvers thrive in chaotic and uncertain times because they act to change their future. Winners recognise that in a world of growing uncertainty, you need to resort to actions on things you can control. And the only things over which you have absolute control are your attitude and your mindset. These, in turn, determine the actions you will take and that will define your future.

A robust mindset is the one common characteristic Bruce Whitfield has identified in two decades of interrogating how South Africa’s billionaires and start-up mavericks think differently. They are not naive Polly-Annas. They don’t ignore risk or hope that problems will go away. They constantly measure, manage, consider and weigh up opportunities in a tumultuous sea of uncertainty and find ways around obstacles.

If, as Nobel Prize-winning economist Robert Shiller suggests, the stories we tell affect economic outcomes, then we need to tell different stories amidst the noise and haste of a rapidly evolving world.