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Brandalism - Building Brands By Vandalizing The Status Quo (Paperback) Loot Price: R277
Discovery Miles 2 770
You Save: R33 (11%)
Brandalism - Building Brands By Vandalizing The Status Quo (Paperback): Mike Sharman

Brandalism - Building Brands By Vandalizing The Status Quo (Paperback)

Mike Sharman; Foreword by Bruce Whitfield

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List price R310 Loot Price R277 Discovery Miles 2 770 You Save R33 (11%)

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In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.

The future of PR and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.

Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands ‘go viral’, globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.

Life is short. Play naked!

General

Imprint: Jonathan Ball Publishers
Country of origin: South Africa
Release date: March 2022
Authors: Mike Sharman
Foreword by: Bruce Whitfield
Dimensions: 235 x 153 x 25mm (L x W x T)
Format: Paperback - Trade
Pages: 224
ISBN-13: 978-1-990931-63-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Health, Home & Family > Self-help & practical interests > Popular psychology > General
Promotions
Books > Local Author Showcase > Business
LSN: 1-990931-63-4
Barcode: 9781990931635

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