Central Asia often evokes images of imperial power rivalry dating back to the 19th century. Yet as the region's international politics becomes more complex in the age of globalization, the need for new ways of looking at its many actors is more pressing than ever. Today even the traditional great powers rely increasingly on subtle forms of influence to augment their military might and economic clout in order to achieve their objectives in Central Asia. Bearing this in mind, Soft Power in Central Asia examines the patterns of attraction and persuasion that help shape the political choices of countries in the region. Starting with an investigation of soft power projection by the US, Russia and China, it sheds light on normative transfer and public diplomacy of the European Union, Turkey and Israel, and concludes with a discussion of the Central Asian republics' active stance in the competition for the hearts and minds. Containing original chapters contributed by leading experts in the field, the volume will appeal to scholars and professionals with interest in international relations, political science and Central Asian studies.

This volume addresses new theoretical approaches in visual and memory studies that prompted to rethink of the photography of Russian Turkestan of the nineteenth and early twentieth centuries. Attempts to relate the visual unknown documentations to postcolonial criticism also opened up new interpretive arenas, helping to decentralize the analysis of the history of photography. The aim of this volume is to interpret photography as a specific tool that reifies reality, subjectively frames it, and fits it into various political, ideological, commercial, scientific, and artistic contexts. Without reducing the entire argument to the binary of 'photography and power', the authors reveal the different modes of seeing that involve distinct cultural norms, social practices, power relations, levels of technology, and networks for circulating photography, and that determined the manner of its (re)use in constructing various images of Central Asia. The volume demonstrates that photography was the cornerstone of imperial media governance and discourse construction in colonial Turkestan of the tsarist and early Soviet periods. The various cases show the complex mechanisms by which images of Turkestan were created, remembered, or forgotten from the nineteenth until the twenty-first century. The book should appeal to scholars of the Russian Empire and Central Asia; of history of photography and visual culture; of memory studies. It should be appropriate for use in upper-level undergraduate courses, and even a broader public.

Central Asia often evokes images of imperial power rivalry dating back to the 19th century. Yet as the region's international politics becomes more complex in the age of globalization, the need for new ways of looking at its many actors is more pressing than ever. Today even the traditional great powers rely increasingly on subtle forms of influence to augment their military might and economic clout in order to achieve their objectives in Central Asia. Bearing this in mind, Soft Power in Central Asia examines the patterns of attraction and persuasion that help shape the political choices of countries in the region. Starting with an investigation of soft power projection by the US, Russia and China, it sheds light on normative transfer and public diplomacy of the European Union, Turkey and Israel, and concludes with a discussion of the Central Asian republics' active stance in the competition for the hearts and minds. Containing original chapters contributed by leading experts in the field, the volume will appeal to scholars and professionals with interest in international relations, political science and Central Asian studies.