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Central Asia often evokes images of imperial power rivalry dating
back to the 19th century. Yet as the region's international
politics becomes more complex in the age of globalization, the need
for new ways of looking at its many actors is more pressing than
ever. Today even the traditional great powers rely increasingly on
subtle forms of influence to augment their military might and
economic clout in order to achieve their objectives in Central
Asia. Bearing this in mind, Soft Power in Central Asia examines the
patterns of attraction and persuasion that help shape the political
choices of countries in the region. Starting with an investigation
of soft power projection by the US, Russia and China, it sheds
light on normative transfer and public diplomacy of the European
Union, Turkey and Israel, and concludes with a discussion of the
Central Asian republics' active stance in the competition for the
hearts and minds. Containing original chapters contributed by
leading experts in the field, the volume will appeal to scholars
and professionals with interest in international relations,
political science and Central Asian studies.
Central Asia often evokes images of imperial power rivalry dating
back to the 19th century. Yet as the region's international
politics becomes more complex in the age of globalization, the need
for new ways of looking at its many actors is more pressing than
ever. Today even the traditional great powers rely increasingly on
subtle forms of influence to augment their military might and
economic clout in order to achieve their objectives in Central
Asia. Bearing this in mind, Soft Power in Central Asia examines the
patterns of attraction and persuasion that help shape the political
choices of countries in the region. Starting with an investigation
of soft power projection by the US, Russia and China, it sheds
light on normative transfer and public diplomacy of the European
Union, Turkey and Israel, and concludes with a discussion of the
Central Asian republics' active stance in the competition for the
hearts and minds. Containing original chapters contributed by
leading experts in the field, the volume will appeal to scholars
and professionals with interest in international relations,
political science and Central Asian studies.
This volume addresses new theoretical approaches in visual and
memory studies that prompted to rethink of the photography of
Russian Turkestan of the nineteenth and early twentieth centuries.
Attempts to relate the visual unknown documentations to
postcolonial criticism also opened up new interpretive arenas,
helping to decentralize the analysis of the history of photography.
The aim of this volume is to interpret photography as a specific
tool that reifies reality, subjectively frames it, and fits it into
various political, ideological, commercial, scientific, and
artistic contexts. Without reducing the entire argument to the
binary of 'photography and power', the authors reveal the different
modes of seeing that involve distinct cultural norms, social
practices, power relations, levels of technology, and networks for
circulating photography, and that determined the manner of its
(re)use in constructing various images of Central Asia. The volume
demonstrates that photography was the cornerstone of imperial media
governance and discourse construction in colonial Turkestan of the
tsarist and early Soviet periods. The various cases show the
complex mechanisms by which images of Turkestan were created,
remembered, or forgotten from the nineteenth until the twenty-first
century. The book should appeal to scholars of the Russian Empire
and Central Asia; of history of photography and visual culture; of
memory studies. It should be appropriate for use in upper-level
undergraduate courses, and even a broader public.
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