The safety of vehicle traffic depends on how well automotive lighting supports the visual perception of the driver. This book explains the fundamentals of visual perception, like e.g. physiology of eye and brain, as well as those of automotive lighting technology, like e.g. design of headlamps and signal lights. It is an interdisciplinary approach to a rapidly evolving field of science and technology written by a team of authors who are experts in their fields.

There are many ways to describe the gap, which a lean company has to jump to become innovative. Some people see the gap between research and design for production, where people with different mindsets find it hard to communicate and work for the same goal. Other people feel that the gap is the schism between effectiveness and efficiency, i.e. trying to do the right thing is not compatible with trying always to doing things right. Other people believe the gap to be caused by the different paradigms of exploitation and exploration. The financial constraints of globally compet ing companies striving to become more and more lean are leaving fewer and fewer resources for the necessary experimentation to find successful innovations. Whatever the explanation one thing is certain: globally acting companies have to marry short term success with long term sustainability. They have to be at the same time competitive with current products and services and innovative to prepare future products and services. This book offers a novel view for management to address and imple ment innovation. It shows that innovation can not be ordered but has to be lived. It illustrates with real life examples, how innovation requires cour age to do the right thing and not always just the safe thing. And it shows that courage can be its own reward. I wish you stimulating reading."

In dem Buch werden die funf Prinzipien des verhaltensorientierten Innovationsmanagements beschrieben und erklart: Rhythmus - Stellhebel - Reframing - Innerer Kompass - Impuls. Mit ihnen lasst sich unternehmerisches Potenzial in Organisationen aktivieren und Innovation zur Gewohnheit machen. Fur Manager, die bereit sind, dabei die Mitarbeiter und deren Potenziale in den Mittelpunkt ihrer Handlungen zu stellen, ist das Buch ein wichtiger Ratgeber. Mit uber 30 Fallbeispielen aus der Innovationspraxis und Hinweisen fur die sofortige Umsetzung."