A volume of specially commissioned papers which draws on the diverse expertise of academic researchers, policy makers and educational practitioners to address the changing patterns of competition and provision, in international higher education. Topics addressed range from policy, provision, teaching, research and business engagement.

A volume of specially commissioned papers which draws on the diverse expertise of academic researchers, policy makers and educational practitioners to address the changing patterns of competition and provision, in international higher education. Topics addressed range from policy, provision, teaching, research and business engagement.

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.