In recent years, the media has been awash in exuberant tales of the arrival of the information superhighway, when television will explode with exciting possibilities, offering some 500 channels as well as a marriage of TV and computer that will provide, on command, access to the latest movies, magazines, newspapers, books, sports events, stock exchange figures, your bank account, and much, much more. And the major TV networks, pundits add, will be doomed to extinction by this revolution in cable, computers, and fiber optics. But in Television Today and Tomorrow, Gene Jankowski--former President and Chairman of the CBS Broadcast Group--and David Fuchs--also a former top executive at CBS--tell a different story. They predict a bumpy road ahead for the information superhighway, and the major networks, they say, are abundantly healthy and will remain so well into the next century.
The information superhighway, Jankowski and Fuchs admit, will dramatically increase the distribution channels, but it will have little impact on the amount of programming created--and this may spell disaster. The authors show how the networks began as a way to provide programs to local stations (who could not afford to produce their own), who in turn provided the distribution that gave networks access to mass audiences and ultimately large advertising dollars. They then offer us an inside look at television production--showing us, for instance, a veteran scriptwriter putting together a breakfast table scene for "Cloud Nine"--to underscore how much effort goes into producing just two minutes of primetime programming. They reveal that the present 20 channels require some 20,000 hours of programming each year, which is more than all the Broadway plays produced in this century, and they conclude that without a dramatic increase in programming (which won't happen if only because of the very finite supply of talent), the superhighway will be jammed bumper-to-bumper with reruns, old movies, and inexpensive programming aimed at tightly focused audiences ("narrowcasting" as opposed to "broadcasting"). This is hardly the bonanza the pundits have promised. The authors point out that the media blitz about the new technology has hardly focused on programming, or on funding, or on what needs these 500 channels will fill. The major networks, on the other hand, will remain the only means of reaching the whole country, and the only channels that offer a full schedule of current, live, and original programs, free of charge. And thus they will continue to attract most of the audience of TV viewers. The real loser in the cable revolution, the authors contend, is PBS, whose role as an alternative to network TV has been usurped by cable stations such as The Discovery Channel and Nickelodeon.
This is a brass tacks look at television with an eye on the bottom line by two men who boast over sixty years of experience in the medium. If you want to understand television in America, where it came from and where it is going, you will need to read this book.

Diese erste Veroffentlichung uber den Stand der Projekte zur Erforschung des menschlichen Genoms setzt sich kritisch mit den ethischen Aspekten der Genomanalyse und Gentherapie in der Humanmedizin auseinander. Fuhrende Experten stellen die breite Vielfalt der ethischen, medizinischen und politischen Bewertungspositionen fur eine der erfolgversprechendsten und umstrittensten Entwicklungen der modernen biomedizinischen Forschung vor. Im Mittelpunkt der Darstellung steht die Diskussion um die Erweiterung der pranatalen Diagnose und die mogliche Entwicklung einer Pradiktivmedizin mit langfristiger Prognostik; weitere Schwerpunkte bilden die Auseinandersetzungen der Tarifpartner um die Rolle der Genomanalyse in der Arbeitsmedizin sowie die Bedenken um das Wiederaufleben einer eugenischen Ideologie und die Bewertung der Unterschiede zwischen somatischer Gentherapie und Keimbahntherapie in der Humanmedizin. Das Buch wendet sich vor allem an Forscher, Ethiker und Politiker, aber auch an diejenigen Leser, die sich mit den ethischen und kulturellen Aspekten der Anwendung der Gentechnik am Menschen auseinandersetzen wollen.

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ Der Kornige Kalk Von Auerbach A. D. Bergstrae: Inaugural-Dissertation Carl Wilhelm C. Fuchs Mohr, 1860

Studienarbeit aus dem Jahr 2008 im Fachbereich Politik - Internationale Politik - Region: USA, Note: 1,0, Helmut-Schmidt-Universitat - Universitat der Bundeswehr Hamburg, Veranstaltung: Proseminar Innenpolitik/Vergleich: Das politische System der USA (WT08), 22 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Das politische System der Vereinigten Staaten von Amerika beschreibt eines der altesten demokratischen Systeme der Welt. Seit mehr als 200 Jahren ist dieses System formell nur 27 Mal erganzt worden. Im Laufe ihrer Geschichte haben sich die Vereinigten Staaten zu der grossten Volkswirtschaft der Welt entwickelt. Nach dem Zerfall der Sowjetunion verblieben die Vereinigten Staaten als einzige Supermacht in einer nunmehr multipolaren Weltordnung. Der Prasident der Vereinigten Staaten wird landlaufig auch als der machtigste Mann der Welt bezeichnet. Wir wollen daher erklaren, wie der Prasident der Vereinigten Staaten regiert und dies in Bezug mit dem uns bekannten Regierungshandeln des Bundeskanzlers der Bundesrepublik Deutschland setzen. Wir wollen dabei erklaren wie die Macht des amerikanischen Prasidenten entsteht, ob sie im politischen System der Vereinigten Staaten determiniert ist oder durch die die personliche Machtakkumulation der Amtsinhaber entstand