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A new way of approaching start-ups which encourages a more flexible
plan that allows for uncertainty and change
Business plans do not allow for the unexpected. Often written at
the outset of a new business proposal, there is little room for
change or learning from experience once the venture is underway.
Beyond the Business Plan provides 10 new principles for starting a
new business venture which guarantee the flexibility to face any
uncertainties. These principles can be used as an alternative to a
traditional business plan or even alongside one allowing it to
adapt when needed. This book does not dictate how to run a business
but provides the insight needed to overcome unforeseen obstacles,
to adapt, grow, and change as necessary. This fresh approach
teaches how to be responsive to uncertainty and demonstrates that
flexible development can navigate the changing world economy better
than any business plan.
This insightful practical guide argues that the traditional
business plan may not be appropriate for many new ventures and
presents an alternative, effectual approach that encourages
flexibility and development through exploration and experience. 10
principles demonstrate how to respond better to uncertainty during
the business development process.
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