The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies. It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. The author explores the way an individual s position in social groups structured by class, gender, race and age affects the nature of his or her participation in consumer culture. She also argues that this has contributed to changes in the way in which individuals belong to these social groups. The powerful role consumption plays in our lives is thus revealed as consumer culture is seen to provide new ways of creating social and political identities.

In this innovative book, Celia Lury argues that the time has come for us to explore the world not only with new methods, but with a new approach to methodology itself. Fundamental changes are taking place in how we produce knowledge, how we communicate it and, indeed, what we consider to be knowledge. These changes demand innovative and creative responses to research questions. Lury's rethinking of the nature of social inquiry starts by reconceptualizing the 'problem space'. Problems are not static or a 'given'; rather, they are created and continually recomposed as part of the methodological process itself. Following the line of thought that methods are practices that articulate as much as capture a social problem, Lury further develops the notion of compositional methodology to think through its implications. With remarkable fluency, the book draws into conversation a range of hot-button issues, both longstanding and novel, from observation, reflexivity, recursive measurement and feminist methodologies, to participation, context, datafication and platformization. Always with an eye to the methodological potential of new trends, the book provides a strong challenge to much received wisdom and argues that a combination of techniques can contribute to better understanding of the problem spaces we all inhabit.

The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies. It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. The author explores the way an individual s position in social groups structured by class, gender, race and age affects the nature of his or her participation in consumer culture. She also argues that this has contributed to changes in the way in which individuals belong to these social groups. The powerful role consumption plays in our lives is thus revealed as consumer culture is seen to provide new ways of creating social and political identities.

In this innovative book, Celia Lury argues that the time has come for us to explore the world not only with new methods, but with a new approach to methodology itself. Fundamental changes are taking place in how we produce knowledge, how we communicate it and, indeed, what we consider to be knowledge. These changes demand innovative and creative responses to research questions. Lury's rethinking of the nature of social inquiry starts by reconceptualizing the 'problem space'. Problems are not static or a 'given'; rather, they are created and continually recomposed as part of the methodological process itself. Following the line of thought that methods are practices that articulate as much as capture a social problem, Lury further develops the notion of compositional methodology to think through its implications. With remarkable fluency, the book draws into conversation a range of hot-button issues, both longstanding and novel, from observation, reflexivity, recursive measurement and feminist methodologies, to participation, context, datafication and platformization. Always with an eye to the methodological potential of new trends, the book provides a strong challenge to much received wisdom and argues that a combination of techniques can contribute to better understanding of the problem spaces we all inhabit.