The must-have resource for media selling in today's technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects' advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Part 4 of Volume 24 in the series completes the review of fused pyrimidines in which the second ring is six-membered and contains one or more of the elements of nitrogen, oxygen or sulfur. In keeping with the tradition established by the three previous parts of Volume 24, the text provides a critical survey of synthetic methods and reactions of each class of compound. This is followed by tables of individual compounds containing practical information such as melting points and spectral data.

The Handgun of the Holy Ghost is a book of power: challenging, theological, and practical. It is serious reading for serious Christians. Read it and be filled with power!

Saving Women is a much-needed study of women's contributions to the theology of evangelism. Through a careful consideration of the primary sources of six Protestant women ministering in America from 1800-1950, this historical and theological study demonstrates that these women combined verbal proclamation with other historic Christian practices in their roles as preacher, visitor, missionary, educator, activist, and reformer.

Theology shapes who we are and how we organize to transform the world. Especially written for required United Methodist classes, this accessible book uses a Wesleyan theological frame--connection--to help readers understand United Methodism's polity and organization as the interrelationship of our beliefs, mission, and practice. The book is organized into four parts--United Methodist beliefs, mission, practice, and organization. Polity and organization are primary embodiments of The United Methodist Church. Functional in nature, these aspects of the denomination facilitate our mission to make disciples for the transformation of the world. This book connects denominational governance and organization to our beliefs as well as our mission. A clear understanding of our identity--as Methodists with Wesleyan roots in connection--and our purpose--to make disciples for the transformation of the world--can help students of United Methodism navigate this treacherous landscape as present and future leaders. Warner also addresses the estrangement between theology and institutional structures and practice by framing governance practices and organizational structure within a Wesleyan theology of connection. This approach will assist current and future denominational leaders in understanding their practices of administration and participation in polity as a theological endeavor and key component of their ministries.

There is intense interest among scholars and the public about the risks, benefits, and pricing of pharmaceuticals but relatively little attention has been devoted to vaccine markets and the political, economic, and regulatory factors that influence their development. In this important new study, Ernst R. Berndt, Rena N. Denoncourt, and Anjli C. Warner investigate the key business drivers and challenges of vaccine markets, the complex interactions among their important stakeholders, and the emerging opportunities for growth. U.S. Markets for Vaccines: Characteristics, Case Studies, and Controversies examines several case studies including vaccines for diphtheria, tetanus, pertussis, seasonal influenza, chicken pox, and shingles that demonstrate the diverse dynamics of vaccine markets. The authors consider the role of intellectual property protection in the discovery process, preclinical and clinical development issues, manufacturing and cost characteristics, and the challenges of marketing, product differentiation, pricing, and distribution. They also explore the process of obtaining regulatory approval from the U.S. Food and Drug Administration and earning a spot on the Centers for Disease Control and Prevention's vaccination schedules for pediatric and adult populations. Finally, the authors address the controversial debate over an alleged link between childhood vaccinations and autism. Drawing upon extensive interviews with representatives from industry, insurance providers, government agencies, health-care providers, and academia, U.S. Markets for Vaccines offers a balanced and comprehensive snapshot of the changing landscape for vaccine markets.

WHEN OUR TOWN WAS YOUNG This beautiful old building has looked down upon chang ing North S lem days - for over a hundred and fifty years. Its land was purchased from the Indians by the Dutchman, Steplmus Van Cortlandt. Built - for his Manor House by Stephen DeLancey, during the American Revo lution It was taken over by our patriots - for Tory trials and imprisonment. Revolutionary troops camped on its grounds. Later, it became the North Salem Academy, one of the foremost educational institutions in the young United States. It is now our To wn Hall in Salem Center. When Our Town OF NORTH SALEAfS YESTERDAY COLLECTED AXD WRITTEX BY BOYS AXD GIRLS OF TODAY Edited by FRANCES EICHNER and HELEN FERRIS TIBBETS PHOTOGRAPHS OF NORTH SALEM HISTORIC LANDMARKS By FRED C. WARNER Sponsored by THE BOARD OF EDUCATION Central Rural School System, District Number One TOWN OF NORTH SALEM, NEW YORK Contents How THIS BOOK HAPPENED ... xi THE FOUNDING OF NORTH SALEM . 3 AMONG OUR NORTH SALEM PIONEERS, 1 6 THE INDIANS OUR FIRST SETTLERS FOUND 3 1 EARLY LIFE IN NORTH SALEM . . 42 NORTH SALEM IN THE AMERICAN REVOLUTION 58 OUR FIRST NORTH SALEM CHURCHES 73 NORTH SALEMS POST ROADS AND RAILROADS 83 EARLY FARMS AND INDUSTRIES IN NORTH SALEM 97 THE DEVELOPMENT OF NORTH SALEMS SCHOOLS 1 10 OUR NORTH SALEM CIRCUS ... 122 Two QUAINT CHARACTERS IN NORTH SALEM 134 NORTH SALEM MEN OF ACHIEVEMENT 141 IN RECOGNITION . 151 THE OLD QUIT-CLAIM DEED OF 1731 154 THREE HISTORICAL TOURS OF NORTH SALEM 159 A GUIDE POST TO NORTH SALEMS HISTORICAL LANDMARKS 166 fvii Illustrations NORTH SALEM TOWN HALL iv, 1 1 1 NORTH SALEM INDIAN ARROWHEADS ix, xvlii, 15, 37 SEVENTH GRADE, 1942-43, CENTRAL HIGH SCHOOL xi SEVENTH GRADE, 1943-44, CENTRAL HIGH SCHOOL xv SEVENTH GRADE, 1944-45, CENTRAL HIGH SCHOOL . xvii TITICUS RESERVOIR . xxii OLD NE V YORK POST ROAD MILESTONE i, 84 TITICUS RIVER AND OLD GRIST MILL RUINS 5 TYPICAL LOG CABIN . ... 6 OLD LOG SLED . 1 1 OLD VOODEX PLOW . 13 THE GREAT BOULDER . 17 JANE GRANTS SILVER SET . . 21 DAVID GRANTS ANCIENT SWORD . 23 TYPICAL ARTICLES L T SED BY NORTH SALEMS PIONEERS 24 CEMETERY TOMBSTONE OF JOHN WALLACE . 29 EXHIBIT OF THE MUSEUM OF THE AMERICAN INDIAN, SHOWING TYPICAL KITCHAWAXK CRAFT 32 OLD INDIAN BURIAL GROUND . 38 EASTERN WOODLAND INDIAN LONG HOUSE . 41 OLD VEGETABLE CELLAR . 43 IRONWARE OF REVOLUTIONARY DAYS 46 PURDY HOAIESTEAD . 49 SPINNING WHEEL HEIRLOOM . 51 OLD CHEESE PRESS AND SWEEP CHURN 54 ix ILLUSTRATIONS JOHN YERKKS OLD TAVERX 56 THADDEUS CRANE HOMESTEAD 59 OLD DEANS BRIDGE . 60 MAJOR ANDRE TABLET 64 ENOCH CROSBY MONUMENT 68 HANGMANS OAK 71 HISTORIC BIBLE OF ST. JAMES PARISH 75 QUAKER MEETING HOUSE 81 OLD CROTON FALLS RAILROAD STATION 92 OLD PURDYS VILLAGE 95 RUINS OF ABANDONED NORTH SALEM-D ANBURY TROL LEY LINE 96 OLD INDUSTRIAL CENTER ON TITICUS RIVER 99 OLD TITICUS RIVER MILL 100 OLD CROTON FALLS FACTORY 103 OLD NEW YORK CONDENSED MILK Co. FACTORY 105 SITE OF OLD PLUMBING WORKS AND FIRST JUENGST SHOP 107 OLD NORTH SALEM ACADEMY, Now OUR TOWN HALL 1 1 1 OLD GUINEA SCHOOL 1 1 2 OUR CENTRAL HIGH SCHOOL 1 1 3 ANCESTORS OF OUR NORTH SALEM SCHOOLS 1 1 7 OLD DINGLE RIDGE SCHOOL 1 1 9 JUNE RESIDENCE . 123 CLOSE HOMESTEAD 127 STATUE OF OLD BET 131 ELEPHANT HOTEL . 132 SARAH BISHOP CAVE 1 3 5 LEATHER MAN . . 138 MILLS HOMESTEAD . 143 MERRYWEATHER, THE GRANT ESTATE . . 147 TYPICAL STAGECOACH . . . 153 The Seventh Grade, 1942-4., Central High School authors of our firstHistorical Booklet wth their teacher., Miss Frances and principal, Air. Fred C. Warner Happened THIS IS REALLY a neighborhood book. We who have been members of the Seventh Grades of the Central High School of the Town of North Salem, New York, during the past three years, could not have collected these stories of our Towns past without the help of our older friends who have so generously shared their family records and recollections. xi HOW THIS BOOK HAPPENED Our work on this book began when our principal, Mr. Fred C...