0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Media Selling - Digital, Television, Audio, Print and Cross-Platform, 5th Edition (Paperback, 5th Edition) Loot Price: R1,948
Discovery Miles 19 480
You Save: R566 (23%)
Media Selling - Digital, Television, Audio, Print and Cross-Platform, 5th Edition (Paperback, 5th Edition): C. Warner

Media Selling - Digital, Television, Audio, Print and Cross-Platform, 5th Edition (Paperback, 5th Edition)

C. Warner

 (sign in to rate)
Was R2,514 Loot Price R1,948 Discovery Miles 19 480 | Repayment Terms: R183 pm x 12* You Save R566 (23%)

Bookmark and Share

Expected to ship within 12 - 19 working days

The must-have resource for media selling in today's technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects' advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: July 2020
First published: 2020
Authors: C. Warner
Dimensions: 262 x 175 x 32mm (L x W x T)
Format: Paperback
Pages: 576
Edition: 5th Edition
ISBN-13: 978-1-119-47739-6
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 1-119-47739-5
Barcode: 9781119477396

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R212 Discovery Miles 2 120
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R626 Discovery Miles 6 260
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R635 Discovery Miles 6 350
Our Master's Voice - Advertising
James Rorty Paperback R563 Discovery Miles 5 630
The History of Signboards - from the…
Jacob Larwood Paperback R754 Discovery Miles 7 540
Key Person of Influence - The Five-Step…
Daniel Priestley Paperback  (1)
R308 R281 Discovery Miles 2 810
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R638 Discovery Miles 6 380
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,500 Discovery Miles 25 000
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R832 Discovery Miles 8 320
Advanced Introduction to Advertising
Patrick De Pelsmacker Paperback R684 Discovery Miles 6 840
Promoting Consumer Engagement Through…
Monika Gupta, Priya Jindal, … Hardcover R6,771 Discovery Miles 67 710

See more

Partners