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Applied principles of marketing and marketing management (Book): L.R.J. Van Rensburg, C.F. de Meyer Applied principles of marketing and marketing management (Book)
L.R.J. Van Rensburg, C.F. de Meyer
Sold By Aristata Bookshop - Fulfilled by Loot
 R421 Discovery Miles 4 210
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This title aims to provide junior marketing personnel and junior marketing managers with an introductory understanding of the principles of marketing and marketing management. The title starts with an introduction to the world of marketing by studying its various aspects, including a definition of marketing, the exchange process, the value adding functions of marketing, the role of marketing in economic development, the marketing process, marketing management tasks and, finally, the marketing concept.

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