Applied principles of marketing and marketing management (Book)

This title aims to provide junior marketing personnel and junior marketing managers with an introductory understanding of the principles of marketing and marketing management. The title starts with an introduction to the world of marketing by studying its various aspects, including a definition of marketing, the exchange process, the value adding functions of marketing, the role of marketing in economic development, the marketing process, marketing management tasks and, finally, the marketing concept.

General

Imprint:	Van Schaik Publishers
Country of origin:	South Africa
Release date:	February 2007
Authors:	L.R.J. Van Rensburg • C.F. de Meyer
Dimensions:	245 x 170 x 15mm (L x W x T)
Format:	Book
Pages:	122
ISBN-13:	978-0-627-02693-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	0-627-02693-1
Barcode:	9780627026935

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