|
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
|
Buy Now
Applied principles of marketing and marketing management (Book)
Price: R421
Discovery Miles 4 210
|
|
|
Applied principles of marketing and marketing management (Book)
 (sign in to rate)
Price R421
Discovery Miles 4 210
Expected to ship within 2 - 4 working days
|
This title aims to provide junior marketing personnel and junior
marketing managers with an introductory understanding of the
principles of marketing and marketing management. The title starts
with an introduction to the world of marketing by studying its
various aspects, including a definition of marketing, the exchange
process, the value adding functions of marketing, the role of
marketing in economic development, the marketing process, marketing
management tasks and, finally, the marketing concept.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
Marketing
Prof Charles W. Lamb, Prof Joseph F. Hair, …
Paperback
R696
Discovery Miles 6 960
See more
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
