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Language, Creativity and Humour Online offers new insights into the
creative linguistic practices found in diverse digital contexts,
such as social media platforms. It introduces new digital genres
and contexts, expanding existing research on computer mediated
communication (CMC) and covering key concepts in research on
linguistic creativity. The book presents original linguistic
analyses of a variety of digital genres, including: * Novelty
Twitter accounts and political humour * Tumblr Chats * Amazon
review parodies. This timely book uncovers the linguistic and
interactional mechanisms underlying various types of creative,
playful, and humorous texts online. It is essential reading for
students and researchers working in the areas of language and
media, and language and communication.
Language, Creativity and Humour Online offers new insights into the
creative linguistic practices found in diverse digital contexts,
such as social media platforms. It introduces new digital genres
and contexts, expanding existing research on computer mediated
communication (CMC) and covering key concepts in research on
linguistic creativity. The book presents original linguistic
analyses of a variety of digital genres, including: * Novelty
Twitter accounts and political humour * Tumblr Chats * Amazon
review parodies. This timely book uncovers the linguistic and
interactional mechanisms underlying various types of creative,
playful, and humorous texts online. It is essential reading for
students and researchers working in the areas of language and
media, and language and communication.
Introducing the key questions and challenges faced by the
researcher of digital discourse, this book provides an overview of
the different methodological dimensions associated with this type
of research. Bringing together a team of experts, chapters guide
students and novice researchers through how to conduct rigorous,
accurate, and ethical research with data from a wide range of
online platforms, including Facebook, Instagram, Twitter, YouTube,
and online dating apps. Research Methods for Digital Discourse
Analysis focuses on the key issues that any digital discourse
analyst must consider, before tackling more specific topics and
approaches, including how to work with multilingual or multimodal
data. Emphasizing concrete, practical advice and illustrated with
plentiful examples from research studies, each chapter introduces a
new research dimension for consideration, briefly exploring how
other discourse analysts have approached the topic before using an
in-depth case study to highlight the main challenges and provide
guidance on methodological decision-making. Supported by a range of
pedagogical tools, including discussion questions and annotated
further-reading lists, this book is an essential resource for
students and any researcher new to analyzing digital discourse.
Introducing the key questions and challenges faced by the
researcher of digital discourse, this book provides an overview of
the different methodological dimensions associated with this type
of research. Bringing together a team of experts, chapters guide
students and novice researchers through how to conduct rigorous,
accurate, and ethical research with data from a wide range of
online platforms, including Facebook, Instagram, Twitter, YouTube,
and online dating apps. Research Methods for Digital Discourse
Analysis focuses on the key issues that any digital discourse
analyst must consider, before tackling more specific topics and
approaches, including how to work with multilingual or multimodal
data. Emphasizing concrete, practical advice and illustrated with
plentiful examples from research studies, each chapter introduces a
new research dimension for consideration, briefly exploring how
other discourse analysts have approached the topic before using an
in-depth case study to highlight the main challenges and provide
guidance on methodological decision-making. Supported by a range of
pedagogical tools, including discussion questions and annotated
further-reading lists, this book is an essential resource for
students and any researcher new to analyzing digital discourse.
The Discourse of Online Consumer Reviews is the first book to
provide an account of the discursive, pragmatic and rhetorical
features of this rapidly growing form of technologically-mediated
communication. Examining a corpus of over 1,000 consumer reviews,
Camilla Vasquez explores many of the discourse features that are
characteristic of this new, user-generated, computer-mediated and
primarily text-based genre. She investigates the language used by
reviewers as they forge connections with their audiences to draw
them into their stories, as they construct their expertise and
authority on various subjects and as they evaluate and assess their
consumer experiences. She also demonstrates how reviewers display
their awareness about emerging conventions of the very genre in
which they are participating. This book adopts an eclectic approach
to the analysis of discourse, and explores topics such as
evaluation, identity and intertextuality as they occur in online
reviews of hotels, restaurants, recipes, films and other consumer
products.
The Discourse of Online Reviews is the first book to provide an
account of the discursive, pragmatic and rhetorical features of
this rapidly growing form of technologically-mediated
communication. Examining a corpus of over 1,000 consumer reviews,
Camilla Vasquez explores many of the discourse features that are
characteristic of this new, user-generated, computer-mediated and
primarily text-based genre. She investigates the language used by
reviewers as they forge connections with their audiences to draw
them into their stories, as they construct their expertise and
authority on various subjects and as they evaluate and assess their
consumer experiences. She also demonstrates how reviewers display
their awareness about emerging conventions of the very genre in
which they are participating. This book adopts an eclectic approach
to the analysis of discourse, and explores topics such as
evaluation, identity and intertextuality as they occur in online
reviews of hotels, restaurants, recipes, films and other consumer
products.
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