The Discourse of Online Reviews is the first book to provide an
account of the discursive, pragmatic and rhetorical features of
this rapidly growing form of technologically-mediated
communication. Examining a corpus of over 1,000 consumer reviews,
Camilla Vasquez explores many of the discourse features that are
characteristic of this new, user-generated, computer-mediated and
primarily text-based genre. She investigates the language used by
reviewers as they forge connections with their audiences to draw
them into their stories, as they construct their expertise and
authority on various subjects and as they evaluate and assess their
consumer experiences. She also demonstrates how reviewers display
their awareness about emerging conventions of the very genre in
which they are participating. This book adopts an eclectic approach
to the analysis of discourse, and explores topics such as
evaluation, identity and intertextuality as they occur in online
reviews of hotels, restaurants, recipes, films and other consumer
products.
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