Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments. Cognisant of the cultural diversity within cultures, the Handbook considers the ethical ramifications of culture- and race-based targeting and segmentation, advancing a culture-based marketing approach that addresses the similarities and differences across groups while recognising the variety that exists within them. Chapters explore a compelling array of topics, from advocating for a departure from the white, Eurocentric, and heteronormative ideals that dominate the global beauty industry and investigating how Hip Hop's move into the mainstream raises questions about authenticity and cultural appropriation, to addressing the role played by religion in consumer behaviour and mapping the diverse and complex markets of Latin America and Asia. Featuring multidisciplinary research which builds towards a more vibrant ethnic and sub-cultural marketing literature, this compelling Handbook will inform and inspire the work of current and future marketing scholars. It will also be an essential resource for corporations interested in targeting ethnic and religious marketing segments.

Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research. Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts.

This timely book explores the relationship between Japan and the European Union as they work increasingly closely together in many areas of global governance. It discusses the most salient areas of such cooperation from a range of perspectives, while examining not just convergences but also differences. Written by experts from both Europe and Japan, interdisciplinary chapters investigate both actors' current approaches to global governance and multilateralism as well as providing a historical perspective on their bilateral relations. The book explores their cooperation in areas stretching from trade and finance to security in light of the recent EU-Japan Economic Partnership Agreement and Strategic Partnership Agreement. Offering insights into their current relationship, it outlines challenges for the future, and draws relevant lessons from the history of global governance in Asia and Europe. Scholars of Asian and European law with an interest in international governance and regulation, and particularly those working in EU-Japan affairs, will find this a significant and stimulating read. It will also be useful for policy-makers in the EU and Japan working in international security, trade, and economic, monetary and financial policy.

This extraordinary debut heralds the arrival of a major new talent. In After You Were, I Am, charged moments from history collide with our own godless modern world. The book's three sections - ingenious rewritings of canonical prayers, dramatic monologues from the Pendle witch trials of 1612, and the divine tragedy of the Elizabethan magus John Dee - obsess over individual human characters and how our past informs (and informs on) our present. Ralphs's style is utterly distinctive; she is a modern metaphysical, tapping into a haunting, era-spanning utterance enlivened by the electric pulse of wordplay and imaginative conceit. This is poetry that in comprehending the past manages to make of it something utterly original and contemporary.

An awkward young woman. A haunted young man. A forbidden instrument. Can the love of music bring them together . . . or will it tear them apart? Bath, England---1810 At twenty-eight, Alethea Sutherton is past her prime for courtship; but social mores have never been her forte. She might be a lady, but she is first and foremost a musician. In Regency England, however, the violin is considered an inappropriate instrument for a lady. Ostracized by society for her passion, Alethea practices in secret and waits for her chance to flee to the Continent, where she can play without scandal. But when a thief s interest in her violin endangers her and her family, Alethea is determined to discover the enigmatic origins of her instrument . . . with the help of the dark, brooding Lord Dommick. Scarred by war, Dommick finds solace only in playing his violin. He is persuaded to help Alethea, and discovers an entirely new yearning in his soul. Alethea finds her reluctant heart drawn to Dommick in the sweetest of duets . . . just as the thief s desperation builds to a tragic crescendo . . ."

Towards Identity in the Psychoanalytic Encounter addresses the theme of identification and identity in the psychoanalytic clinic as elaborated by Jacques Lacan over the course of his teaching. In psychoanalysis the subject who is summoned “to speak himself�, is by definition lacking in identity. His question is “What am I?� but, as he is only represented by his words, his being is “always elsewhere�, within other words that are yet to come. Thus a paradox: one seeks via speech the identity of a being who, through his speech, is not identifiable. Yet the fact remains, he has a body, and he is riveted to sufferings that psychoanalysis, from Freud to Lacan, identified, which are not accidental, which we call repetition and symptom, and which shift the question of identity, because a One, real, is at play in them. Towards Identity in the Psychoanalytic Encounter will be key reading for the study and research of Lacanian psychoanalysis and all practitioners interested in Lacan’s teaching, as well as other discourses such as philosophy, art, literature and history.

As artists, they were self-taught and created a cosmos of images that still captivates us today with its sensual immediacy and has made a lasting mark in art history on the work of non-academically trained artists: Henri Rousseau (1844-1910), Camille Bombois (1883-1970), Andre Bauchant (1873-1958), Louis Vivin (1861-1939) and Seraphine Louis (1864-1942). They are counted among the so-called circle of the "painters of the sacred heart"; their scenarios, often borrowed from nature, especially flowers and fruits, but also people in parks and landscapes, indicate a closeness to nature, a sensitive approach to the things of the immediate environment, with which they apparently sought to escape the coldness of uprising modernism. These French pioneers of authentic art were discovered by the German art historian Wilhelm Uhde (1874-1947), who organized their first joint exhibition in Paris in 1928.

Towards Identity in the Psychoanalytic Encounter addresses the theme of identification and identity in the psychoanalytic clinic as elaborated by Jacques Lacan over the course of his teaching. In psychoanalysis the subject who is summoned “to speak himself�, is by definition lacking in identity. His question is “What am I?� but, as he is only represented by his words, his being is “always elsewhere�, within other words that are yet to come. Thus a paradox: one seeks via speech the identity of a being who, through his speech, is not identifiable. Yet the fact remains, he has a body, and he is riveted to sufferings that psychoanalysis, from Freud to Lacan, identified, which are not accidental, which we call repetition and symptom, and which shift the question of identity, because a One, real, is at play in them. Towards Identity in the Psychoanalytic Encounter will be key reading for the study and research of Lacanian psychoanalysis and all practitioners interested in Lacan’s teaching, as well as other discourses such as philosophy, art, literature and history.

Your #1 source of pediatric point-of-care clinical information. Every three years, The Harriet Lane Handbook is carefully updated by residents, edited by chief residents, and reviewed by expert faculty at The Johns Hopkins Hospital. Easy to use, concise, and complete, this essential manual keeps you current with new guidelines, practice parameters, pharmacology, and more. The 23rd Edition of this portable reference continues to be the most widely used and most recognized pediatric reference worldwide-an indispensable resource for pediatric residents, students, nurses, and all healthcare professionals who treat young patients.  Trusted for 70 years for fast, accurate information on pediatric diagnosis and treatment.  New audio case files: Listen to residents and faculty at The Johns Hopkins Hospital discuss case studies and healthcare disparities based on topics from this bestselling book.  The popular and comprehensive Pediatric Drug Formulary, updated by Carlton K. K. Lee, PharmD, MPH, provides the latest in pharmacologic treatment of pediatric patients.  Outline format ensures you'll find information quickly and easily, even in the most demanding circumstances.  An eBook version is included with purchase. The eBook allows you to access all of the text, figures and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud. 

The Way of Mary, Maryam, Beloved of God is a weaving of strands from ancient sources, traditional stories, poetry, and prayers of Islam, Christianity, and Judaism, and beyond (with full colour illustrations), to reveal, through the illuminated being and twelve life stations of Beloved Mary, the palpable Oneness of all Creation, our Oneness in Spirit. Drawing on passages from the Quran, the Bible, poetry of Mevlana Jalaluddin Rumi and inspirations of other mystics (Jewish, Christian, and Muslim), classical Islamic sources and ancient Biblical texts, oral traditions recorded by hearts across the centuries such as the Protoevangelium of James and the Lives of the Prophets of al-Tha‘labi, and Biblical apocrypha such as the Infancy Gospel of Thomas, with awareness of all the elements of nature that rose up in support of Beloved Mary through the stages of her journey, Camille Helminski weaves together a fabric of love to embrace us with healing and new life.

Located within the field of environmental humanities, this volume engages with one of the most pressing contemporary environmental challenges of our time: how can we shift our understanding and realign what water means to us? Water is increasingly at the centre of scientific and public debates about climate change. In these debates, rising sea levels compete against desertification; hurricanes and floods follow periods of prolonged drought. As we continue to pollute, canalise and desalinate waters, the ambiguous nature of our relationship with these entities becomes visible. From the paradisiac and pristine scenery of holiday postcards through to the devastated landscapes of post-tsunami news reports, images of waters surround us. And while we continue to damage what most sustains us, collective precarity grows. Breaking down disciplinary boundaries, with contributions from scholars in the visual arts, history, earth systems, anthropology, architecture, literature and creative writing, archaeology and music, this edited collection creates space for less-prominent perspectives, with many authors coming from female, Indigenous and LGBTQIA+ contexts. Combining established and emerging voices, and practice-led research and critical scholarship, the book explores water across its scientific, symbolic, material, imaginary, practical and aesthetic dimensions. It examines and interrogates our cultural construction and representation of water and, through original research and theory, suggests ways in which we can reframe the dialogue to create a better relationship with water sources in diverse contexts and geographies. This expansive book brings together key emerging scholarship on water persona and agency and would be an ideal supplementary text for discussions on the blue humanities, climate change, environmental anthropology and environmental history.

In 1791, the French femme de lettres Olympe de Gouges wrote that 'as women have the right to take their places on the scaffold, they must also have the right to take their seats in government'. This book explores the issues of female emancipation through the history of female execution, from the burning of Joan of Arc in 1431 to the events of the French revolution. Concentrating on individual victims, the author addresses the sexual attitudes and prejudices encountered by women condemned to death. She examines the horrific treatment of those denounced as witches and reveals the gruesome reality of death by hanging, burning or the guillotine. In an attempt to uncover the historical truth behind such figures as Joan of Arc, Anne Boleyn, Manon Roland and Charlotte Corday, she goes beyond biography to consider their deaths in symbolic terms. She also considers writers such as Genet, Yourcenar and Brecht and their treatment of the tragic, sacrificial and erotic aspects of female execution.

An essential text to help to understand human behavior and the processes that guide human adaptation Social workers and therapists need to assess the full range of aspects of their client problems such as socioeconomic status, academic achievement, parental incarceration, psychopathology, and other risks. African American Behavior in the Social Environment: New Perspectives explores the latest empirical and theoretical findings of human behavior and resiliency in African American individuals, families, and communities. Leading scholars provide unique insights into African American mental health, gender relations, family interactions and dynamics, inequality, poverty, the balance between work and family, and nontraditional families. This important text discusses in detail the importance of understanding the processes that guide human adaptation and understanding the dynamics of how particular ethnic groups, cultures, and people use resources to adapt to certain circumstances that can be useful in assessment and treatment. African American Behavior in the Social Environment: New Perspectives presents the analysis and research of several individuals in order to provide an understanding of how the concept of protective factors, racial identity, and racial socialization has been approached, the direction their insights have taken them, and the results of exploring the dynamics of African American behavior in relationship to environments. Research discussed in African American Behavior in the Social Environment: New Perspectives include: socioeconomic status health disparity the impact of having incarcerated parents academic achievement gap kinship ties leadership development race identity and socialization suicide among African American adolescents Black churches impact in HIV/AIDS prevention culturally relevant mental health services gender and sexuality issues policy and practice and much more! African American Behavior in the Social Environment: New Perspectives is an invaluable resource for counselors, marriage and family therapists, educators, and students in African American studies.

Affirming Methodologies: Research and Education in the Caribbean centres local and indigenous ways of knowing in research and education praxis in the Caribbean. The research methodologies and pedagogies are presented in this book within an Affirming Methodologies framework. They bring forward localized epistemologies whereby Caribbean ways of being and knowing are affirmed, and the expected western hierarchies between researcher and researched are removed. The chapters present approaches to knowledge construction and knowledge sharing based on practices, lived experiences, traditions, language patterns, and rituals of Caribbean communities. The importance of an Affirming Methodologies approach is demonstrated, and the characteristics of culturally affirming research methodologies and pedagogies in diverse environments including Cuba, Trinidad and Tobago, Jamaica and the Caribbean diaspora in Aotearoa New Zealand and Canada are explored and presented. Grounded on an understanding of the authors' Caribbean positionality, ontological distinctions within the Caribbean research context are considered. This book moves forward from a decolonizing methodology approach, and, as such, the chapters are written, not in opposition to, or tested against Eurocentric approaches to research, but deeply rooted in a Caribbean ethos. This book will engage researchers (both qualitative and quantitative), postgraduate students, academics, practitioners, policymakers, community workers, and lay persons who seek to employ culturally relevant local and indigenous research approaches in their work. Each chapter offers practical suggestions on the 'how' of research practice, making them accessible, relevant, and flexible for novice and seasoned researchers alike.

The customer is the only one who can fire all of us. -Sam Walton Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you howand whybusinesses must adapt to succeed. Handy charts, tables, and illustrations make the information easy to understand, and fascinating sidebar quotations from well-known leaders of various industriesSam Walton, Jack Welch, and many moregive the book a unique and memorable flavor. Consumers, say the authors, not only demand higher quality and lower prices, but also expect convenient, quick, customized service. They expect in-stock conditions and quality. They demand value and respect. Global markets mean large numbers of consumers, but these consumers want to be treated as individuals, and the mass market no longer exists. Companies in industries from financial services to groceries to consumer goods to health care to hardware to automobiles are adopting these new business processes and winning in the marketplace. Their competitors are falling by the wayside. This essential book: examines the factors that are shaping the current business environment and looks at the re-orientation of today's consumer, presenting global perspectives on these vital issues explores this new consumer-centric approach from the perspectives of suppliers, intermediaries, and retailers, as well as the business processes being used to create more efficient supply chains and more effective demand fulfillment processes shows you the tools that can be used to implement this new business paradigm in the areas of technology, internal business processes, and collaboration answers frequently asked questions shares the success stories of Rite Aid, Southwest Airlines, Starbucks, Snap-On Tools, National Semiconductor, and others! After addressing the issues of why business must change and examining the significance of a global business environment, The Consumer . . . or Else! addresses each element of the new business paradigm: the new role of consumers major players, including the shift in the business processes of retailers and manufacturers and the role of intermediaries new business processes, with a focus on technology, internal coordination, and collaboration Companies from Dell Computer to Del Monte are putting consumers first and reaping the sales benefits. General Mills will soon provide consumers with the opportunity to create and name their own custom cereal. As the authors point out, The business process is changing-changing the way product flows, the way information flows, and the way cash flows. Companies that recognize this need to change will hold huge competitive advantages, and the companies that fail to adapt will simply not be here in the future. Let The Consumer . . . or Else!: Consumer-Centric Business Paradigms be your guidebook to this challenging new business climate.

What forms of transportation are used on land? How do ships stay afloat? Which aircraft don't use wings to fly? Curious young readers are in for a fascinating treat as they explore the world of vehicles and transportation. Featuring compelling facts and answers to questions that children often ask, this new book in the Do You Know? (TM) series encourages children to begin their own journey of learning and finding out more. Take a peek under the hood of a car, trace the timeline of sailing vessels from past to present, and discover the amazing aircraft that take people into the air over land and across oceans! Every Do You Know? (TM) book includes labeled illustrations, thought-provoking information, review sections, and an index of key terms.

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.

- Facilitates readers in developing their own career strategy in the entertainment industry. - Features a diverse range of voices and case studies exploring career development. - Worksheets, questionnaires, and vision boards featured in the book can be found as downloadable versions on the accompanying eResource page.