* New volume in a seminal sequence of books providing a thorough foundation in the theories shaping the public relations discipline * Covers both the history of public relations theory, current developments, and anticipated future avenues of research * Features top scholars writing in their areas of expertise within public relations theory

* New volume in a seminal sequence of books providing a thorough foundation in the theories shaping the public relations discipline * Covers both the history of public relations theory, current developments, and anticipated future avenues of research * Features top scholars writing in their areas of expertise within public relations theory