First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

It's a sad truth that lies are becoming a part of everyday life. From 'pre-approved' credit card mailings to college admission claims to presidential press conferences, the American public is being 'spun', deceived and misinformed at a dizzying rate and on a daily basis. Why is this? And what can we do about it?
In this lively but serious examination of the way lies are becoming all pervasive, media expert Carl Hausman takes a hard look at the business of deception, an industry that is growing at an alarming rate. Uncovering the roots of misinformation in American business and politics, he reveals the way words, numbers and images are intentionally distorted for public consumption by some of the country's major industries - including tobacco companies, airlines, financial institutions, public relations firms and even medical practices and universities - and offers outrageous examples of some of the more egregious assaults on the public trust. Showing readers how to spot potentially false claims, he offers advice about what we can do to stop them, with an annotated list of publications, individuals and organizations dedicated to preventing the spread of misleading information. Whether in paragraph-length footnotes, microscopic print or tortured statistics, the amount of propaganda being passed off as fact is both alarming and dangerous. Lies We Live By shows what to look for behind the double talk, but most importantly it offers ways to fight back.

Announcing for Broadcasting and the Internet is the standard text for traditional broadcasters and emerging pioneers. While many still pursue careers in traditional fields such as television and radio news announcing, broadcast performance has expanded to Internet radio, podcasting, home voice-over production, and performance on YouTube and other Internet video venues. This text is an update of the classic text Announcing. The practical guide to mastering the techniques and mechanics of broadcast announcing remains, updated to give readers the ability to produce their own portfolio of performance products and get started in the career they want. It covers audio and video editing programs, new streaming media, and how to develop a powerful, consistent, and noteworthy speaking voice.

Announcing for Broadcasting and the Internet is the standard text for traditional broadcasters and emerging pioneers. While many still pursue careers in traditional fields such as television and radio news announcing, broadcast performance has expanded to Internet radio, podcasting, home voice-over production, and performance on YouTube and other Internet video venues. This text is an update of the classic text Announcing. The practical guide to mastering the techniques and mechanics of broadcast announcing remains, updated to give readers the ability to produce their own portfolio of performance products and get started in the career they want. It covers audio and video editing programs, new streaming media, and how to develop a powerful, consistent, and noteworthy speaking voice.

Highly accessible, full of memorable examples, and at times amusing, this book presents ten powerful techniques for getting your point across in all venues—including new media. In today's world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs—in short, anyone who needs to put an idea before others—needs strong presentation and persuasion skills. Moreover, just as important as traditional public speaking skills is the ability to present effectively via various media. Today's presentation is just as likely to be given over Skype or on YouTube as in a room, before a live audience. Present Like a Pro shares the expertise of a veteran presenter who knows what is demanded in today's marketplace and has lectured publicly, appeared on television, and testified before Congress. The straightforward, step-by-step instructions provide a sensible "plan of attack" for preparing and presenting. The ten techniques give readers the ability to simplify the challenge of presenting, to understand what works, and to develop an effective strategy for solving any presentation problems not directly covered in the book. Author Carl Hausman addresses all of the common problems for those new to presenting or working in a new environment, such as overcoming stage fright, injecting humor and wit into a presentation while delivering credible expertise, and winning over an inattentive, skeptical, or hostile audience.

Highly accessible, full of memorable examples, and at times amusing, this book presents ten powerful techniques for getting your point across in all venues-including new media. In today's world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs-in short, anyone who needs to put an idea before others-needs strong presentation and persuasion skills. Moreover, just as important as traditional public speaking skills is the ability to present effectively via various media. Today's presentation is just as likely to be given over Skype or on YouTube as in a room, before a live audience. Present Like a Pro shares the expertise of a veteran presenter who knows what is demanded in today's marketplace and has lectured publicly, appeared on television, and testified before Congress. The straightforward, step-by-step instructions provide a sensible "plan of attack" for preparing and presenting. The ten techniques give readers the ability to simplify the challenge of presenting, to understand what works, and to develop an effective strategy for solving any presentation problems not directly covered in the book. Author Carl Hausman addresses all of the common problems for those new to presenting or working in a new environment, such as overcoming stage fright, injecting humor and wit into a presentation while delivering credible expertise, and winning over an inattentive, skeptical, or hostile audience. Clearly explains how to identify the best approach for a presentation, gear your speech toward your audience, and ensure a presentation is a resounding success Describes how to make your voice more powerful, clear, and appealing by employing techniques used by broadcasters, voice artists, and singers Identifies strategies for going beyond the old-fashioned "public speaking" mode into the modern world of the media-savvy presenter who integrates different formats and technologies into his or her approach-a particularly valuable skill set for entrepreneurs Teaches how to develop flexible skills that will allow you to persuade, captivate, and entertain, regardless of the specific purpose of your presentation

For those looking to become great business writers, this practical guide supplies clear instruction and examples of how to organize thoughts into written form, impart information with pinpoint accuracy, persuade, and hold the reader's interest: in short, to use language to get what you want. In today's business world, writers need to be prepared and comfortable with various forms of writing: reports, blogs, social media, white papers. Written by an established expert on writing and communication, journalism professor Carl D. Hausman, Write Like a Pro: Ten Techniques for Getting Your Point Across at Work (and in Life) can make you a better writer, regardless of your experience and current skill level; and will teach you how to vastly improve your written communication through a straightforward, easy-to-follow method. This book doesn't just cover the essential "mechanics" of good writing; it focuses on developing the more subtle skills of infusing your writing with eloquence, power, accuracy, and persuasiveness—and it shows readers how to achieve those qualities with no-nonsense advice. The information is highly accessible, sometimes amusing, and replete with memorable examples that demonstrate what works and teaches a strategy for solving any writing problem. It is essential reading for anyone who wants to write effectively, in any form, from emails to complaint letters to social media.

For those looking to become great business writers, this practical guide supplies clear instruction and examples of how to organize thoughts into written form, impart information with pinpoint accuracy, persuade, and hold the reader's interest: in short, to use language to get what you want. In today's business world, writers need to be prepared and comfortable with various forms of writing: reports, blogs, social media, white papers. Written by an established expert on writing and communication, journalism professor Carl D. Hausman, Write Like a Pro: Ten Techniques for Getting Your Point Across at Work (and in Life) can make you a better writer, regardless of your experience and current skill level; and will teach you how to vastly improve your written communication through a straightforward, easy-to-follow method. This book doesn't just cover the essential "mechanics" of good writing; it focuses on developing the more subtle skills of infusing your writing with eloquence, power, accuracy, and persuasiveness-and it shows readers how to achieve those qualities with no-nonsense advice. The information is highly accessible, sometimes amusing, and replete with memorable examples that demonstrate what works and teaches a strategy for solving any writing problem. It is essential reading for anyone who wants to write effectively, in any form, from emails to complaint letters to social media. Presents a clear, no-nonsense guide to excellent writing using easily grasped tricks and techniques employed by top writers Encapsulates these key writing methodologies in ten basic techniques, each broken down into ten actionable steps Provides an immediate "take-away" and valuable, practical advice for becoming a better writer in each paragraph Describes and demonstrates the steps in a way that is memorable and even enjoyable to learn

Integrating cutting-edge technologies with explanations of traditional equipment and practices, MODERN RADIO AND AUDIO PRODUCTION, 10e, offers current, comprehensive coverage of radio production and programming. A clear writing style, excellent descriptions and explanations, and attention to detail make this book easy to read and understand. An all-new chapter on writing walks you step by step through the entire process, while a new chapter on ethics helps you think through possible ethical dilemmas before you encounter them in the workplace. In addition, an all-new chapter on mobile radio explores the next frontier.