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How would you like to get business startup advice straight from the
man who co-founded Global Entrepreneurship Week and StartUp
America? Well now you can. Carl Schramm, the man described by The
Economist as 'The Evangelist of Entrepreneurship', has written a
myth-busting guide packed with tools and techniques to help you get
your big idea off the ground. Carl believes that entrepreneurship
has been completely misrepresented by the media, business books,
university programmes and MBA courses. He believes that the
perception of what it takes to start a business no longer matches
the reality - which is bad news for everyone because it stops great
ideas coming to life. Burn the Business Plan punctures the myth of
the cool, tech-savvy 20-something entrepreneur with nothing to lose
and venture capital to burn, showing that most people who start
businesses are juggling careers and mortgages just like you. Burn
the Business Plan is written to encourage you to get started. It
demystifies the entrepreneurial process portrayed on television
shows like Dragon's Den. It doesn't rely on largely irrelevant
stories of overvalued tech startups, nor does it build on the
largely mistaken narrative of a linear path from cold start to
great success that is the essence of business planning, as taught
in universities. This is the guide to starting and running a
business that will actually work for the rest of us. Burn the
Business Plan is for regular people who just want practical,
real-world advice on how to start and run a successful business. It
shows you how to avoid the common mistakes and what you need to do
to put your enterprise on track for success.
From two of the nation's leading economic thinkers, a concrete
action plan to reignite the power of the U.S. economic system In
the wake of the Great Recession and America's listless recovery
from it, economists, policymakers, and media pundits have argued at
length about what has gone wrong with the American capitalist
system. Even so, few constructive remedies have emerged. This
welcome book cuts through the chatter and offers a detailed,
nonideological, and practical blueprint to restore the vigor of the
American economy. Better Capitalism extends and significantly
expands on the insights of the authors' widely praised previous
book, Good Capitalism, Bad Capitalism, co-written with William
Baumol. In Better Capitalism, Robert E. Litan and Carl J. Schramm
focus on the huge-but often unrecognized-importance of
entrepreneurship to overall economic growth. They explain how
changes in seemingly unrelated policy arenas-immigration,
education, finance, and federal support of university research-can
accelerate America's recovery from recession and spur the nation's
rate of growth in output while raising living standards. The
authors also outline an innovative energy strategy and discuss the
potential benefits of government belt-tightening steps. Sounding an
optimistic note when gloomy predictions are the norm, Litan and
Schramm show that, with wise and informed policymaking, the
American entrepreneurial engine can rally and the true potential of
the U.S. economy can be unlocked.
It seems clear though that this massive spending has not improved
the health of Americans. It is clear too that as the population
ages, there must me major changes in America's health care delivery
system. Is it feasible for the American government to guarantee
health care delivery for the nation's poor and elderly? What
financial measures will be needed to realize an efficient health
care system? How will advances in medical technology affect health
care cost and delivery? how will the physician's role evolve over
the next twenty years?
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