Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Burn The Business Plan - What Great Entrepreneurs Really Do (Paperback)
Loot Price: R275
Discovery Miles 2 750
You Save: R64
(19%)
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Burn The Business Plan - What Great Entrepreneurs Really Do (Paperback)
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List price R339
Loot Price R275
Discovery Miles 2 750
You Save R64 (19%)
Expected to ship within 9 - 15 working days
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How would you like to get business startup advice straight from the
man who co-founded Global Entrepreneurship Week and StartUp
America? Well now you can. Carl Schramm, the man described by The
Economist as 'The Evangelist of Entrepreneurship', has written a
myth-busting guide packed with tools and techniques to help you get
your big idea off the ground. Carl believes that entrepreneurship
has been completely misrepresented by the media, business books,
university programmes and MBA courses. He believes that the
perception of what it takes to start a business no longer matches
the reality - which is bad news for everyone because it stops great
ideas coming to life. Burn the Business Plan punctures the myth of
the cool, tech-savvy 20-something entrepreneur with nothing to lose
and venture capital to burn, showing that most people who start
businesses are juggling careers and mortgages just like you. Burn
the Business Plan is written to encourage you to get started. It
demystifies the entrepreneurial process portrayed on television
shows like Dragon's Den. It doesn't rely on largely irrelevant
stories of overvalued tech startups, nor does it build on the
largely mistaken narrative of a linear path from cold start to
great success that is the essence of business planning, as taught
in universities. This is the guide to starting and running a
business that will actually work for the rest of us. Burn the
Business Plan is for regular people who just want practical,
real-world advice on how to start and run a successful business. It
shows you how to avoid the common mistakes and what you need to do
to put your enterprise on track for success.
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