THE CULTURAL FEAST looks at the impact of evolution, geography, environment, social structure, and religion on food practices around the world. The text is comprised of three units. The first unit explains the myriad influences on human diet and examines the role of evolution on contemporary food practices. The second unit looks at factors that influence current food practices, such as dietary revolutions that accompany advancements in agricultural practices; the influence of culture in what, how, when, and why we eat; and the influence of religion, social organizations and industrialization on foodways. The third unit of the text looks at nutrition problems and solutions to those problems. The text explores global and domestic hunger, examines diseases of under- and over-nutrition, and looks at dietary behavior change and large-scale programs to change dietary practices.

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.