The SAGE Handbook of Social Marketing (Hardcover)

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	November 2011
First published:	2012
Editors:	Gerard Hastings • Kathryn Angus • Carol A. Bryant
Dimensions:	246 x 184 x 31mm (L x W x T)
Format:	Hardcover
Pages:	468
ISBN-13:	978-1-84920-188-9
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-84920-188-9
Barcode:	9781849201889

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