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Marketing and management processes across industries can be very
similar, but contexts vary where political intervention, public
interest and local sustainability are involved. The rural business
setting is especially intricate due to the assortment of different
business opportunities, ranging from traditional agriculture, to
tourism enterprise and even high-tech business. This important new
textbook on the subject: - Examines key issues affecting rural
enterprise and tourism - Explores the breadth of rural enterprise
management and marketing across both developed and developing
economies - Discusses strategies for business growth within a rural
setting, such as knowledge development, proper planning and
innovation - Uses a mix of case studies and theoretical content
specifically selected to appeal to both student and practitioner
readers Including pedagogical features and full colour throughout,
this new textbook provides an engaging and thought-provoking
resource for students and practitioners of tourism, rural business
and related industries.
Marketing and management processes across industries can be very
similar, but contexts vary where political intervention, public
interest and local sustainability are involved. The rural business
setting is especially intricate due to the assortment of different
business opportunities, ranging from traditional agriculture, to
tourism enterprise and even high-tech business. This important new
textbook on the subject: - Examines key issues affecting rural
enterprise and tourism - Explores the breadth of rural enterprise
management and marketing across both developed and developing
economies - Discusses strategies for business growth within a rural
setting, such as knowledge development, proper planning and
innovation - Uses a mix of case studies and theoretical content
specifically selected to appeal to both student and practitioner
readers Including pedagogical features and full colour throughout,
this new textbook provides an engaging and thought-provoking
resource for students and practitioners of tourism, rural business
and related industries.
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