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Use design to transform your ideas into powerful visuals that
connect with the right audience, define your brand, or take your
project to the next level. Students, entrepreneurs, community
groups, social media influencers, bloggers or campaigners: this
practical guide is for you, and everyone else who wants to learn
how to communicate visually, combining the building blocks of type,
photography, illustration, and colour to create designs that
inform, influence, and enthral. All the key principles of graphic
design are explained via a series of specially created, beautifully
streamlined graphics that show, rather than tell, you what you need
to know. In addition, detailed how-to demonstrations, hands-on
workshops, and inspirational galleries of the best design will help
you to achieve your aims, from creating a brand identity or setting
the right mood by choosing the best typeface, to organizing the
elements of a layout to boost your message and meaning. Ten
step-by-step projects help you create your own bespoke designs -
for websites, digital newsletters, e-commerce, invitations,
posters, sales materials, and more. There's also plenty of
practical advice, including tips on publishing online, dealing with
printers, commissioning professionals, and finding free design
tools. If you're ready to use the power of design to take your
personal project or burgeoning business to the next level, Graphic
Design for Everyone is a one-stop resource to becoming an
effective, inspirational visual communicator.
Editorial Design: Digital and Print is a comprehensive guide to the
traditional and digital skills that a designer will need for a
future career in visual journalism today - the design of magazines
and newspapers for a wide variety of markets.
Generously illustrated, including case studies, practical exercises
and tips, and examples of best practice; profiles of individual
designers include Mark Porter, Scott Dadich, and Janet Froelich.
The book explains the fundamentals of editorial design and layout.
Subjects covered include current and emerging digital formats,
branding, how to create layouts, handling copy and images, design
and production skills, and trends in editorial design.
With insider advice and opinions from leading contemporary
designers, the book is a practical reference and learning resource
that will teach readers everything they need to know to reach the
top of the profession. The new edition of this book shows how
editorial design has adapted to the online and digital world.
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