Use design to transform your ideas into powerful visuals that
connect with the right audience, define your brand, or take your
project to the next level. Students, entrepreneurs, community
groups, social media influencers, bloggers or campaigners: this
practical guide is for you, and everyone else who wants to learn
how to communicate visually, combining the building blocks of type,
photography, illustration, and colour to create designs that
inform, influence, and enthral. All the key principles of graphic
design are explained via a series of specially created, beautifully
streamlined graphics that show, rather than tell, you what you need
to know. In addition, detailed how-to demonstrations, hands-on
workshops, and inspirational galleries of the best design will help
you to achieve your aims, from creating a brand identity or setting
the right mood by choosing the best typeface, to organizing the
elements of a layout to boost your message and meaning. Ten
step-by-step projects help you create your own bespoke designs -
for websites, digital newsletters, e-commerce, invitations,
posters, sales materials, and more. There's also plenty of
practical advice, including tips on publishing online, dealing with
printers, commissioning professionals, and finding free design
tools. If you're ready to use the power of design to take your
personal project or burgeoning business to the next level, Graphic
Design for Everyone is a one-stop resource to becoming an
effective, inspirational visual communicator.
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