Now more than ever we are facing pressing world challenges of energy (identifying alternate energy), food (ensuring the food supply), water (providing clean water), and human health (enabling individualized medicine); and to solve these challenges will require chemistry and the related chemical sciences. Integrating sustainability into everything we do from instituting responsible operations, to selecting partners for change and innovating sustainable solutions. Industry needs academe to prepare their graduates to ascend the ladder with skill and agility. This can only be done by integrating sustainability expeditiously into chemistry curricula.