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Now in a fully revised and updated third edition, this essential
textbook introduces the fundamentals of sport finance and sound
financial management in the sport industry. It is still the only
textbook to explain every aspect of finance from the perspective of
the sport management practitioner, explaining key concepts and
showing how to apply them in practice in the context of sport. The
text begins by covering finance basics and the tools and techniques
of financial quantification, using industry examples to apply the
principles of financial management to sport. It then goes further,
to show how financial management works specifically in the sport
industry. Discussions include interpreting financial statements,
debt and equity financing, capital budgeting, facility financing,
economic impact, risk and return, time value of money, and more.
The final part of the book examines financial management in four
sectors of the industry: public sector sport, collegiate athletics,
professional sport, and international sport. It provides an
in-depth analysis of the mechanics of financial management within
each of these sport sectors. Useful features, such as sidebars,
concept checks, practice problems, case analysis and case questions
will help students engage more deeply with financial techniques and
encourage problem-solving skills. This new edition includes a
completely new chapter on international sport, reflecting the
globalized nature of the modern sport industry, as well expanded
coverage of current issues such as digital media finance, recent
legal cases affecting collegiate sport, and the central importance
of collective bargaining. Financial Management in the Sport
Industry is an essential textbook for any undergraduate or
postgraduate course in sport finance, and an invaluable supplement
to any course in sport business or sport management. It is also an
important reference for all sport management practitioners looking
to improve their understanding of finance. The book is accompanied
by updated and expanded ancillary materials, including an
instructor's manual, PowerPoint slides, and an image bank.
This is the loose-leaf version of Sport Marketing, Fifth Edition,
which offers students a less expensive, printed version of the
text. Sport marketing is more accessible than ever, with sport
business professionals, companies, the media, athletes, teams,
coaches, and fans connecting in new ways and with new experiences.
Sport Marketing, Fifth Edition With HKPropel Access, presents a
modernized, current-day approach to the dynamic industry of sport
marketing. A full-color presentation brings this vibrant field to
life with comprehensive coverage-balanced between theoretical and
practical-to provide an understanding of the foundations of sport
marketing and how to enhance the sport experience. Building on the
legacy that Bernard Mullin, Stephen Hardy, and William Sutton
established in the first four editions, a new author team,
handpicked by their predecessors, draw from their modern experience
in the field to add a fresh perspective to this essential text.
They bring the sport industry directly to the reader through
extensive industry examples, interviews of top sports executives,
challenging case studies, and global perspectives from teams,
leagues, and other agencies around the world. Reflecting the
evolving landscape of sport marketing, the text will prepare
students to stay on the leading edge with the following updates: A
focus on current and emerging technologies and how they have
revolutionized the sport industry-ranging from mobile video
streaming and fantasy sports to artificial intelligence and virtual
reality Greater emphasis on data and analytics to make more
informed business decisions In-depth examination of how social
media and digital platforms serve as critical communication
channels to drive sport marketing strategy and execution New
content on target marketing, including understanding millennial
sports fans and engaging with Generation Z Updated coverage of
sales processes, addressing both traditional methods and new
strategies for the mobile age Discussion of modern ticketing
practices and the secondary ticket market, including how leagues
partner with secondary ticket providers and the impact on pricing
strategies Also new to the fifth edition are related online
learning aids, now delivered through HKPropel, designed to engage
students and test comprehension of the material. Exclusive video
interviews with sport industry leaders offer insights into how they
incorporate marketing strategies into their daily work. Discussion
questions and activities for each chapter guide students to apply
core concepts, and web search activities provide opportunities for
students to compare strategies found on sport organization websites
and other online locations. In addition, chapter objectives, an
opening scenario, sidebars highlighting key concepts, and Wrap-Up,
Activities, and Your Marketing Plan sections at the ends of
chapters offer students additional learning tools as they explore
how fans, players, coaches, the media, and companies interact to
drive the sport industry. With Sport Marketing, Fifth Edition With
HKPropel Access, students will develop valuable marketing skills
and prepare for a successful career in the competitive world of
sport marketing. Note: A code for accessing HKPropel is included
with all new print books.
Now in a fully revised and updated third edition, this essential
textbook introduces the fundamentals of sport finance and sound
financial management in the sport industry. It is still the only
textbook to explain every aspect of finance from the perspective of
the sport management practitioner, explaining key concepts and
showing how to apply them in practice in the context of sport. The
text begins by covering finance basics and the tools and techniques
of financial quantification, using industry examples to apply the
principles of financial management to sport. It then goes further,
to show how financial management works specifically in the sport
industry. Discussions include interpreting financial statements,
debt and equity financing, capital budgeting, facility financing,
economic impact, risk and return, time value of money, and more.
The final part of the book examines financial management in four
sectors of the industry: public sector sport, collegiate athletics,
professional sport, and international sport. It provides an
in-depth analysis of the mechanics of financial management within
each of these sport sectors. Useful features, such as sidebars,
concept checks, practice problems, case analysis and case questions
will help students engage more deeply with financial techniques and
encourage problem-solving skills. This new edition includes a
completely new chapter on international sport, reflecting the
globalized nature of the modern sport industry, as well expanded
coverage of current issues such as digital media finance, recent
legal cases affecting collegiate sport, and the central importance
of collective bargaining. Financial Management in the Sport
Industry is an essential textbook for any undergraduate or
postgraduate course in sport finance, and an invaluable supplement
to any course in sport business or sport management. It is also an
important reference for all sport management practitioners looking
to improve their understanding of finance. The book is accompanied
by updated and expanded ancillary materials, including an
instructor's manual, PowerPoint slides, and an image bank.
This is the loose-leaf version of Sport Marketing, Fifth Edition,
which offers students a less expensive, printed version of the
text. Sport marketing is more accessible than ever, with sport
business professionals, companies, the media, athletes, teams,
coaches, and fans connecting in new ways and with new experiences.
Sport Marketing, Fifth Edition With HKPropel Access, presents a
modernized, current-day approach to the dynamic industry of sport
marketing. A full-color presentation brings this vibrant field to
life with comprehensive coverage-balanced between theoretical and
practical-to provide an understanding of the foundations of sport
marketing and how to enhance the sport experience. Building on the
legacy that Bernard Mullin, Stephen Hardy, and William Sutton
established in the first four editions, a new author team,
handpicked by their predecessors, draw from their modern experience
in the field to add a fresh perspective to this essential text.
They bring the sport industry directly to the reader through
extensive industry examples, interviews of top sports executives,
challenging case studies, and global perspectives from teams,
leagues, and other agencies around the world. Reflecting the
evolving landscape of sport marketing, the text will prepare
students to stay on the leading edge with the following updates: A
focus on current and emerging technologies and how they have
revolutionized the sport industry-ranging from mobile video
streaming and fantasy sports to artificial intelligence and virtual
reality Greater emphasis on data and analytics to make more
informed business decisions In-depth examination of how social
media and digital platforms serve as critical communication
channels to drive sport marketing strategy and execution New
content on target marketing, including understanding millennial
sports fans and engaging with Generation Z Updated coverage of
sales processes, addressing both traditional methods and new
strategies for the mobile age Discussion of modern ticketing
practices and the secondary ticket market, including how leagues
partner with secondary ticket providers and the impact on pricing
strategies Also new to the fifth edition are related online
learning aids, now delivered through HKPropel, designed to engage
students and test comprehension of the material. Exclusive video
interviews with sport industry leaders offer insights into how they
incorporate marketing strategies into their daily work. Discussion
questions and activities for each chapter guide students to apply
core concepts, and web search activities provide opportunities for
students to compare strategies found on sport organization websites
and other online locations. In addition, chapter objectives, an
opening scenario, sidebars highlighting key concepts, and Wrap-Up,
Activities, and Your Marketing Plan sections at the ends of
chapters offer students additional learning tools as they explore
how fans, players, coaches, the media, and companies interact to
drive the sport industry. With Sport Marketing, Fifth Edition With
HKPropel Access, students will develop valuable marketing skills
and prepare for a successful career in the competitive world of
sport marketing. Note: A code for accessing HKPropel is included
with all new print books.
With an industry at $498 billion according to Plunkett Research,
Ltd, sports is one of the largest industries in the United States.
Being able to sell items in this industry is key to excelling in
the field itself. Selling in the Sport Industry is a groundbreaking
publication and is the only book in the market to address this
endeavor. In addition to informing readers on the sports industry,
Selling in the Sport Industry also provides faculty with a means to
teach students the mechanics of the sales process. Available in
print and eBook versions, Selling in the Sport Industry: Is unique!
It is the only title dedicated to the sales aspect of the sports
industry. Is proven! The features empirical results based on people
who actually do the job on a daily basis. Is practical! The
publication teaches students the mechanics of the sales process.
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