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Entrepreneurship: The Art, Science, and Process for Success,
emphasizes three core tenets necessary to start an entrepreneurial
venture: The Art of turning an entrepreneurial venture into a
success. The Science of practice as the heart of starting and
running a successful entrepreneurial venture. The Process that tie
these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science,
and process of designing, starting, and managing a small business.
Through its real-world approach, students are placed in the roles
of a financial analyst, marketer, and business owners, and think
critically to develop their plan to survive in the ever-changing
business world. Rather than have a chapter on designing a building
a plan, the authors built the entire book around it so that at the
end of the course the students will have crafted their own business
plans.
For courses in Strategic Management and Business Policy. Utilise a
strategic management model to learn and apply key concepts Picking
up where the popular previous editions left off, Concepts in
Strategic Management and Business Policy: Globalization, Innovation
and Sustainability, 15th Edition further sharpens and modernises
this classic text's approach to teaching strategy with an emphasis
on globalisation, innovation, and sustainability. Throughout, the
authors equip students with the strategic concepts they will need
to know as they face the issues that all organisations must build
upon to push their businesses forward. In this edition, Alan
Hoffman and Chuck Bamford offer a fresh perspective to this
extraordinarily well -researched and practically crafted lesson.
Also included is a new chapter on global strategy.
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